tiney.co
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Tiney: The Tech-First Childminder Agency
How a London startup is scaling early years education through a modern, tech-enabled community model
While the UK childcare sector remains fragmented and archaic, Tiney is building a scalable, tech-first agency model that connects parents with vetted childminders. With $22.9M in funding and 175 employees, they're not just another marketplace—they're orchestrating a modern community for exceptional early years education.
"Tiney isn't just matching parents with childminders—they're building the operating system for modern early years education in the UK."
The Community Model
Unlike traditional agencies that simply broker connections, Tiney has built a closed-loop community. With 195 Trustpilot reviews and a 4.4/5 rating, their platform creates stickiness through quality control and community standards. The 39% direct traffic share reveals a loyal user base that returns to the platform, not just individual childminders.
Growth Trajectory
Tiney's search strategy is sophisticated. While 'tiney' generates 560 monthly searches, they're capturing intent for broader queries like 'how to become a childminder uk' (210 monthly searches) and competing directly with 'koru kids' (980 monthly searches). The 45% organic search traffic indicates strong SEO fundamentals, though their global rank of #1,012,379 suggests they're still scaling their digital footprint.
The tech stack reveals a modern, performance-focused build: Tailwind CSS, PWA capabilities, lazy loading, and Google Analytics integration. This isn't a legacy platform—it's engineered for speed and scalability. The use of Slick and Ant Design points to a polished, component-driven UI that likely reduces friction for both parents and childminders.
- Agency model with quality control: Tiney vets and trains childminders, creating a trusted network rather than a free marketplace
- Tech-enabled operations: Modern stack with PWA capabilities suggests mobile-first design for busy parents
- Dual-sided marketplace: Balancing supply (childminders) and demand (parents) through community standards and education
The Bottom Line
Tiney is building a defensible, tech-enabled agency model in a fragmented market. Their $42M revenue and strong community metrics suggest product-market fit, but scaling beyond the UK will require adapting their community-first approach to new regulatory environments.
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Open Graph Image
https://www.tiney.co/images/og/tiney.jpg
Meta Tags
Your modern community of exceptional childminders
High quality early years education is just round the corner with the UK’s fastest growing childminder agency
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Reviews (20)
Tiney has been fantastic since the day…
Tiney has been fantastic since the day I started. Always there when I need them. Make everything so easy and enjoyable. My parents love the app and its simple to use.
Thank you so much for your kind words Ashlegh! We're thrilled to hear that tiney has made things easy and enjoyable for you and your parents 💛😊 We're always here whenever you need us!
Very reliable and straightforward
Very reliable and straightforward. When we have problems they always sort it out straight away.
Thank you aMAEzing TVL. We’re really glad to hear you’ve had such a positive experience and that we’ve been able to help quickly when needed. We really appreciate you taking the time to leave a review 💛✨
My experience with tiney has been great…
My experience with tiney has been great I must recommend
Thank you so much Nancy, we’re really glad you are having a fab experience and would recommend us 😊
Tiney always go above and beyond
Tiney always go above and beyond to support me, my families and my business. I am truly grateful to them as I am able to continue with my passion and live my dream job. Tiney encourages independent growth and opportunities to rise to your full potential. I am proud to be an 'Outstanding in education' Tiney childminder.
Thank you so much for sharing this Sherrella, it means a lot to us. We love seeing you thrive in your setting and we’re proud to support you as you grow your amazing tiney business. Keep shining! 🌟
Clean and welcoming environment
Clean and welcoming environment. Joy is such an amazing child minder.
Thank you, Nelly! So lovely to hear this about Joy and her warm, welcoming environment 😊
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About tiney.co
High quality early years education is just round the corner with the UK’s fastest growing childminder agency
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Technology Stack
tiney.co uses 20 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Netlify
Privacy & Consent
Termly
Traffic & Audience
tiney.co receives approximately 25.4K monthly visitors and ranks #1,012,379 globally. The website has a bounce rate of 65% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:05 on the site.
The majority of tiney.co's traffic comes from undefined, undefined, .
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