TKDA isn't a startup—it's a century-old engineering powerhouse with $60M in revenue. Yet their website traffic (6,741 monthly visits) is lower than a mid-sized TikTok influencer. This isn't just a website problem; it's a strategic blind spot for a company that should be dominating search.

"When your website traffic is 6,741 visits/month, you're not a digital company—you're a directory listing with a contact form."

The tech stack is surprisingly modern—Tailwind CSS, Bootstrap, Swiper, jQuery. They've invested in frontend development, but it's like putting racing tires on a horse-drawn carriage. The backend is invisible, but the front door is barely open. With 28% organic traffic, they're essentially relying on word-of-mouth and legacy contracts. In an industry where projects start with a Google search, this is digital suicide.

• Revenue-to-traffic ratio is alarming: $60M revenue with only 6,741 monthly visits suggests massive untapped potential
• Keyword strategy is project-specific, not service-specific—missing the 'engineering firm' category entirely
• 47% direct traffic proves they have strong relationships, but no system to convert cold leads
• Modern tech stack (Tailwind, Bootstrap) is wasted on a site that gets less traffic than a local restaurant