tldraw.com
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tldraw: The $100K Revenue Giant
How a 7-person team built a 734K monthly visit whiteboard with zero funding
In a world of billion-dollar SaaS valuations, tldraw is a quiet rebellion—a free, instant collaborative whiteboard that requires no signup and runs on every device. With just 7 employees and zero external funding, it commands over 734,000 monthly visits, proving that product-led growth doesn't need a marketing budget.
"The best product is the one that disappears. tldraw isn't selling software—it's selling instant collaboration."
The Zero-Friction Philosophy
tldraw's secret weapon is radical accessibility. With 60% of traffic coming direct—users typing tldraw.com into their browser—it's become a daily habit for teams worldwide. The 31% organic search traffic comes mostly from branded queries like 'tldraw' (58K monthly searches) and typos like 'tidraw' and 'tldraw computer', showing deep brand recognition with zero SEO spend.
The 7-Person Revenue Engine
With $100K in estimated revenue, tldraw generates about $14K per employee annually—remarkable for a tool that charges nothing. This isn't a loss leader; it's a calculated bet on community building. The 28,773 backlinks (including from major tech publications) represent organic evangelism that no marketing team could buy.
The tech stack tells the story of modern efficiency: Tailwind CSS, Radix UI, and shadcn/ui for rapid development; Vercel for instant deployment; and PWA capabilities ensuring mobile parity. This isn't a legacy enterprise product—it's a lean, mean collaboration machine built for the browser-first era.
- No signup wall = 60% direct traffic (users remember the URL)
- 734K monthly visits with just 7 people = 105K users per employee
- 58K branded searches/month without paid acquisition
- 3.7/5 Trustpilot rating from a single review—early but promising
tldraw is the anti-SaaS
While competitors raise Series A, tldraw proves that a great product with zero friction can outperform funded giants. The question isn't how they'll scale—it's why more founders aren't copying their model.
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Meta Tags
tldraw • very good free whiteboard
A free and instant virtual whiteboarding with online collaboration. No signup required. Works on all devices: mobile, tablets, and desktop.
tldraw
A free and instant collaborative whiteboarding tool.
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Tldraw
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Best whiteboard for free
Best whiteboard for free, literally.
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About tldraw.com
A free and instant virtual whiteboarding with online collaboration. No signup required. Works on all devices: mobile, tablets, and desktop.
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Technology Stack
tldraw.com uses 11 technologies across their website including Clerk, HSTS, Sentry, and more.
Authentication
Clerk
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Vercel
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
tldraw.com receives approximately 734.8K monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 17.0 pages per visit. Users spend an average of 7:45 on the site.
The majority of tldraw.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tldraw.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tldraw.com directly at https://tldraw.com.