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tn.gov

16 technologies
VerifiedGrowingVisit7.4M/mo$35M94016 Tech25 Leads
Deep Dive

TennCare: The $35M Government Portal That Outperforms Tech Giants

How a Tennessee Medicaid agency achieves 7.3M monthly visits with a surprising tech stack

While Silicon Valley chases growth hacks, Tennessee's Medicaid agency quietly commands 7.3 million monthly visits—more than most Fortune 500 websites. This isn't just a government portal; it's a masterclass in serving a captive audience with ruthless efficiency.

7.3M
monthly visits
#6,215
global rank
94.4%
TN traffic share
$35M
annual revenue

"When you control a mandatory service, you don't need viral marketing—you just need to not break."

The Captive Audience Advantage

TennCare's traffic profile reveals a brutal truth: 94.4% of visitors come from Tennessee. This isn't organic growth—it's mandated necessity. With 940 employees serving a state's Medicaid population, they've built a monopoly on attention that tech companies would kill for. The 48% direct traffic rate proves users don't discover TennCare; they're born into it.

The SEO Paradox

Here's the fascinating contradiction: TennCare ranks for 'tennessee special election' (369K monthly searches) and 'secretary of state' queries—terms with zero relevance to Medicaid. This suggests either brilliant cross-departmental SEO or a fundamental misunderstanding of their mission. For a $35M operation, this keyword chaos feels like either genius or incompetence.

Their tech stack reads like a startup's dream: jQuery, Tailwind CSS, Bootstrap, and D3.js coexisting in a government environment. The presence of Zendesk for support and Google Analytics for tracking shows they're not completely archaic. Yet the 3.1/5 Trustpilot rating with just 2 reviews screams 'bare minimum effort'—exactly what you'd expect from an organization that doesn't need to win customers.

  • Monopoly traffic model: 94% from one state with zero marketing spend
  • Revenue efficiency: $35M from 940 employees = $37K per employee
  • Tech stack modernity: Surprisingly current with Tailwind and Bootstrap
  • Social presence: Active across 5 platforms but minimal engagement
  • SEO chaos: Ranking for unrelated political keywords at massive scale
No product-market fit (it's mandatory)
Unbreakable retention (94% local traffic)
Poor UX metrics (3.1/5 rating)
Efficient operations ($35M revenue)
Confused SEO strategy
Modern tech stack
Minimal competitive pressure
Massive scale (7.3M visits/month)

The Ultimate Unfair Advantage

TennCare proves that in govtech, product quality is irrelevant when you own the mandate. Their real innovation isn't in code—it's in capturing a market that can't leave.

What tech stack does Tn use?

25 detected
Security1
Customer Support1
Tag Managers1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics9
L
LinkedIn Insight Tag
G
Google Tag Manager
L
LinkedIn Insight Tag
G
Google Static
G
Google APIs
L
LinkedIn
G
Google DoubleClick
G
Google Ads
G
Google Analytics

How much traffic does Tn get?

Traffic & Engagement

7.4M
Monthly Visits
5.6
Pages/Visit
4:52
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-3%
7.6M
Oct 2025
Oct
7.0M
Nov 2025
Nov
7.4M
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
48%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Tn's audience located?

🌍94.4%
🌍0.4%
🌍0.3%
🌍0.2%
🌍0.2%

What keywords does Tn rank for?

5 keywords
1tennessee special election369.1K vol
2tennessee special election results108.7K vol
3tennessee election results42.6K vol
4tntap4.7K vol$3.96
5tennessee secretary of state5.6K vol$5.06

How is Tn's SEO?

Meta Tags

title8 chars

TennCare

languageEN

H1 Tags

h1TennCare

Who works at Tn?

Loading leads...

What do customers think of Tn?

Tennessee Government

Tennessee Government

3.1
2 reviews

Categories

Advertising Agency#undefinedMarketing Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (2)

Filter by rating:
Erik Pedersen
12/16/2024
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 12/16/2024
website

government amazing, but website has lots of typos and is confusing. they should make it more like mt.gov where its not as confusing and stressful.

C D
6/2/2025
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 6/1/2025
Help for homeless, disabled not available.

Im homeless, disabled and have no vehicle. The websites for tn.gov are a joke that should be trashed, redone and simplified to actually help people. It is disgusting to think someone is profiting , pocketing money that is supposed to be helping people. Im going to do whatever i can to expose those people and see to it that people that need help sre getting it. President Trump please get involved. We need you.

Frequently Asked Questions about Tn

What is Tn's Revenue?
Tn generates approximately $35M in annual revenue. With 940 employees, that's $37,234 per employee.
How fast is Tn growing?
Tn employee count has changed by 10% year over year.
What technologies does Tn use?
Tn uses 16 technologies across their website including Fonts, Security, Advertising. Key technologies include Font Awesome, Google Fonts, HSTS, DoubleClick Floodlight, LinkedIn Insight Tag.
Who are Tn's competitors?
Tn's main competitors include CoreCivic, HAMILTON COUNTY HEALTH DEPARTMENT, Anderson County Government, Tennessee Department of Treasury, Virtual Academy Advanced Training Solutions. These companies operate in similar markets and compete for the same customer base.
What do customers think of Tn?
Tn has a Trustpilot score of 3.1 out of 5 (3 stars) based on 2 customer reviews.

Export Data

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What are Tn's key pages?

Export tn.gov Data

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Raw JSON Data

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About tn.gov

Company Overview

tn.gov
Website
law_and_government
Industry
#6,215
Global Rank
7.4M
Monthly Visitors
16
Technologies
25+
Employees

tn.gov Key Pages

Contact tn.gov

Technology Stack

tn.gov uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, DoubleClick Floodlight, LinkedIn Insight Tag, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads

Customer Support

Zendesk

Tag Managers

Adobe Launch

Analytics & Marketing

Google Analytics

Traffic & Audience

7.4M
Monthly Visits
36%
Bounce Rate
5.6
Pages/Visit
4:52
Avg. Duration

tn.gov receives approximately 7.4M monthly visitors and ranks #6,215 globally. The website has a bounce rate of 36% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 4:52 on the site.

The majority of tn.gov's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is tn.gov?
tn.gov is a website that you can visit at https://tn.gov. Use TechList.ai to discover the technologies, analytics, and company information about tn.gov.
What technologies does tn.gov use?
tn.gov uses 16 technologies including Font Awesome, Google Fonts, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact tn.gov?
You can contact tn.gov via email at [email protected] or through their contact page.
What are tn.gov's social media accounts?
tn.gov is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is tn.gov?
tn.gov receives approximately 7.4M monthly visitors and ranks #6,215 globally. Traffic is growing by 4.9% month-over-month.

Related Searches

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This page provides publicly available information about tn.gov. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tn.gov directly at https://tn.gov.