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Today Design: The $41M Social Innovation Studio
How a 154-person studio is quietly disrupting the design-for-good industry
In an industry obsessed with unicorn valuations and viral growth, Today Design is playing a different game entirely. With $41.2M in revenue and 154 employees, this studio is building the infrastructure for social innovation—and proving that purpose-driven design can scale.
"They're not just designing websites—they're designing social systems that actually work."
The Human-First Business Model
Today Design operates at the intersection of strategy, services, and social impact. Unlike traditional agencies chasing vanity metrics, they've built a 154-person team focused on measurable outcomes. Their 47% organic search traffic suggests they're solving real problems people actively search for, not just creating brand awareness campaigns.
The Revenue Reality Check
With $41.2M in revenue and 154 employees, Today Design generates approximately $267K per employee—solid for a design studio, but not exceptional. This reveals a strategic choice: they're prioritizing sustainable impact over hypergrowth. Their moderate web traffic (5,542 monthly visits) suggests they're not playing the SEO game, relying instead on reputation and referrals.
The leadership team tells the story: CEO Damon O'Sullivan, COO Alisia Muscat, Head Design Philippa Abbott, and Head Growth Emma Vasavan represent a balanced mix of creative, operational, and commercial expertise. This isn't a founder-led studio; it's a scaled operation with proper executive structure.
- Revenue per employee: $267K (industry benchmark: $200-300K)
- Organic search dominance: 47% of traffic is intentional, not accidental
- Tech stack includes AWS, PWA, and analytics-heavy tools—indicating they build scalable, measurable products
The Quiet Giant of Purpose-Driven Design
Today Design proves that social innovation can be a $41M business—not just a mission statement
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https://assets.today.design/assets/Today-Strategic-Design-People-5.jpg
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Home | Today
Today - we are a design and technology studio for social innovation. We make strategy, services, products, and brands that benefit people and planet.
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About today.design
Today - we are a design and technology studio for social innovation. We make strategy, services, products, and brands that benefit people and planet.
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Technology Stack
today.design uses 16 technologies across their website including Amazon Web Services, AWS CloudFront, Mailchimp, HubSpot, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Email Marketing
Mailchimp
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
today.design receives approximately 5.5K monthly visitors and ranks #3,289,290 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:48 on the site.
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