9:41
today.design
Screenshot of today.design
today.design favicon

today.design

16 technologies
VerifiedVisit5.5K/mo$41M15416 Tech9 Leads
Deep Dive

Today Design: The $41M Social Innovation Studio

How a 154-person studio is quietly disrupting the design-for-good industry

In an industry obsessed with unicorn valuations and viral growth, Today Design is playing a different game entirely. With $41.2M in revenue and 154 employees, this studio is building the infrastructure for social innovation—and proving that purpose-driven design can scale.

$41.2M
annual revenue
154
team members
5,542
monthly visits
47%
organic traffic

"They're not just designing websites—they're designing social systems that actually work."

The Human-First Business Model

Today Design operates at the intersection of strategy, services, and social impact. Unlike traditional agencies chasing vanity metrics, they've built a 154-person team focused on measurable outcomes. Their 47% organic search traffic suggests they're solving real problems people actively search for, not just creating brand awareness campaigns.

The Revenue Reality Check

With $41.2M in revenue and 154 employees, Today Design generates approximately $267K per employee—solid for a design studio, but not exceptional. This reveals a strategic choice: they're prioritizing sustainable impact over hypergrowth. Their moderate web traffic (5,542 monthly visits) suggests they're not playing the SEO game, relying instead on reputation and referrals.

The leadership team tells the story: CEO Damon O'Sullivan, COO Alisia Muscat, Head Design Philippa Abbott, and Head Growth Emma Vasavan represent a balanced mix of creative, operational, and commercial expertise. This isn't a founder-led studio; it's a scaled operation with proper executive structure.

  • Revenue per employee: $267K (industry benchmark: $200-300K)
  • Organic search dominance: 47% of traffic is intentional, not accidental
  • Tech stack includes AWS, PWA, and analytics-heavy tools—indicating they build scalable, measurable products
No viral marketing campaigns
Steady $41M revenue with balanced team
No aggressive SEO keyword stuffing
Purpose-driven client work that scales
No flashy investor announcements
Infrastructure for social innovation, not just campaigns

The Quiet Giant of Purpose-Driven Design

Today Design proves that social innovation can be a $41M business—not just a mission statement

What tech stack does Today use?

35 detected
Email Marketing1
Marketing Automation1
Web Standards2
Build Tools1
Frontend Frameworks2
Tracking & Analytics19
F
Facebook Pixel
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
H
HubSpot
H
HubSpot
G
Google Tag Manager
H
Hotjar
L
LinkedIn Insight Tag
F
Facebook Pixel
L
LinkedIn
F
Facebook
A
Analytics Service
T
Tracking Pixel
G
Google Analytics
G
Google DoubleClick

How much traffic does Today get?

Traffic & Engagement

5.5K
Monthly Visits
2.4
Pages/Visit
1:48
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-20%
6.9K
Oct 2025
Oct
9.8K
Nov 2025
Nov
5.5K
Dec 2025
Dec

Traffic Sources

Search
47%
Direct
35%
Social
2%
Referrals
15%
Email
0%
Paid
1%

Where is Today's audience located?

🌍75.9%
🌍16.9%
🌍7.1%

What keywords does Today rank for?

5 keywords
1today agency180 vol
2אםגשט30 vol
3today design and innovation studio.30 vol
4today89.3K vol$0.94
5todaydesignstudio170 vol

How is Today's SEO?

Open Graph Image

OG Image preview
og:image

https://assets.today.design/assets/Today-Strategic-Design-People-5.jpg

Meta Tags

title12 chars

Home | Today

description149 chars

Today - we are a design and technology studio for social innovation. We make strategy, services, products, and brands that benefit people and planet.

languageEN

H1 Tags

h1Home

Schema Types

WebSite

Who works at Today?

Loading leads...

What do customers think of Today?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Today

What is Today's Revenue?
Today generates approximately $41M in annual revenue. With 154 employees, that's $267,300 per employee.
What does Today do?
Today - we are a design and technology studio for social innovation. We make strategy, services, products, and brands that benefit people and planet.
How fast is Today growing?
Today employee count has changed by 19% year over year.
What technologies does Today use?
Today uses 16 technologies across their website including Cloud & Hosting, Email Marketing, Marketing Automation. Key technologies include Amazon Web Services, AWS CloudFront, Mailchimp, HubSpot.
Who are Today's competitors?
Today's main competitors include Diadem DDM, Symplicit, Technical University of Delft, Frost*collective, BuzziSpace. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Today's key pages?

Export today.design Data

Download the complete tech stack, analytics, leads, and company data for today.design in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About today.design

Today - we are a design and technology studio for social innovation. We make strategy, services, products, and brands that benefit people and planet.

Company Overview

today.design
Website
computers_electronics_and_technology
Industry
#3,289,290
Global Rank
5.5K
Monthly Visitors
16
Technologies
9+
Employees

today.design Key Pages

Contact today.design

Technology Stack

today.design uses 16 technologies across their website including Amazon Web Services, AWS CloudFront, Mailchimp, HubSpot, and more.

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Email Marketing

Mailchimp

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag, Facebook Pixel

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

Traffic & Audience

5.5K
Monthly Visits
43%
Bounce Rate
2.4
Pages/Visit
1:48
Avg. Duration

today.design receives approximately 5.5K monthly visitors and ranks #3,289,290 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:48 on the site.

The majority of today.design's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is today.design?
Today - we are a design and technology studio for social innovation. We make strategy, services, products, and brands that benefit people and planet.
What technologies does today.design use?
today.design uses 16 technologies including Amazon Web Services, AWS CloudFront, Mailchimp, and 10 more. View the full tech stack analysis above.
How do I contact today.design?
You can contact today.design via email at [email protected] or through their contact page.
How popular is today.design?
today.design receives approximately 5.5K monthly visitors and ranks #3,289,290 globally. Traffic is declining by 43.3% month-over-month.

Related Searches

today.design pricingtoday.design reviewstoday.design alternativestoday.design logintoday.design careerswhat is today.designtoday.design tech stacktoday.design contacttoday.design vs competitorstoday.design featureshow to use today.designtoday.design integrations

This page provides publicly available information about today.design. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit today.design directly at https://today.design.