9:41
todayonline.com
Screenshot of todayonline.com
todayonline.com favicon

todayonline.com

17 technologies
VerifiedVisit507.8K/mo$2M1117 Tech
Deep Dive

Singapore's Digital News Powerhouse

How a lean 11-person team commands 500K monthly visits

In an era of bloated media conglomerates, TODAY operates with surgical precision—11 employees generating 500K monthly visits and $1.6M in revenue. This isn't just a news site; it's a masterclass in digital efficiency.

507,826
Monthly Visits
11
Employees
49%
Organic Traffic
1.25M
Backlinks

"Efficiency isn't about doing less—it's about doing the right things exceptionally well. TODAY proves this daily."

The Lean News Machine

With just 11 employees, TODAY generates $145K in revenue per person annually. That's 3x the efficiency of traditional newsrooms. Their secret? A digital-first mindset that prioritizes content velocity over legacy overhead. The team leverages Mediacorp's infrastructure while maintaining editorial independence—creating a hybrid model that maximizes reach while minimizing burn rate.

Traffic Architecture

The traffic split reveals a sophisticated strategy: 49% organic search, 40% direct. This isn't accidental—it's engineered. They rank for high-intent queries like 'today online' (1,230 monthly searches) while capitalizing on newsjacking opportunities like 'google's car running over a man in senegal' (1,020 searches). Their 1.25M backlinks create an SEO moat that most competitors can't touch.

The tech stack tells another efficiency story. jQuery, Tailwind CSS, Bootstrap—stable, proven technologies that don't require massive engineering teams. They've avoided the 'build vs buy' trap, focusing resources on content rather than infrastructure. Even their social presence is strategic: TikTok, Twitter, YouTube, Facebook, LinkedIn, Instagram—each platform serving a specific audience segment.

  • Digital-first operations: No print overhead, pure online efficiency
  • Strategic keyword targeting: Newsjacking + evergreen content mix
  • Mediacorp synergy: Leverages parent company's infrastructure
  • Platform diversification: Active across 6 social channels
  • SEO moat: 1.25M backlinks create defensible traffic
No massive newsroom
11-person power team
No print legacy
Pure digital efficiency
No billion-dollar valuation
150% revenue-per-employee vs industry avg

The Future of News is Lean

TODAY proves that with the right strategy, small teams can dominate digital landscapes. Traditional media should take notes.

What tech stack does Todayonline use?

35 detected
Security1
Tag Managers1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics18
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
G
Google APIs
H
Hotjar
G
Google DoubleClick
G
Google Tag Manager
T
Tracking Pixel
L
LinkedIn Insight Tag
G
Google Analytics
F
Facebook Pixel
L
LinkedIn
M
Microsoft Clarity
G
Google Static
G
Google Ads
F
Facebook
G
Google AdSense

How much traffic does Todayonline get?

Traffic & Engagement

270.9K
Monthly Visits
-6.9%
1.4
Pages/Visit
8:42
Avg. Duration
88%
Bounce Rate
Monthly Traffic Trend-31%
391.3K
Oct 2025
Oct
291.0K
Nov 2025
Nov
270.9K
Dec 2025
Dec

Rankings

#142,551
Global Rank
#2,565
Singapore Rank

Backlinks & Authority

1.3M
Backlinks
43.9K
Ref. Domains
52
Authority Score
Low
Penalty Risk
Backlinks Trend-6%
1.3M
Jul 2025
Jul
1.3M
Aug 2025
Aug
1.3M
Sep 2025
Sep
1.3M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Search Traffic

Organic
211.3K

Top Organic Keywords

#1today
5,400 vol3.0%
#1today online
5,400 vol3.0%
#1kate reyes
6,600 vol2.2%
#1today online singapore
3,600 vol2.0%
#5singapore news
135,000 vol1.2%

Where is Todayonline's audience located?

🇸🇬Singapore54.1%
🇺🇸United States13.5%
🇦🇺Australia6.3%
🇮🇳India4.7%
🇮🇩Indonesia4.5%

Device Distribution

Desktop41.1%
Mobile58.9%

What keywords does Todayonline rank for?

5 keywords
1max zeng7.7K vol
2today online1.2K vol$1.02
3google's car running over a man in senegal1.0K vol
4today89.3K vol$0.94
5jolin tsai husband300 vol

How is Todayonline's SEO?

Open Graph Image

OG Image preview
og:image

https://dam.mediacorp.sg/image/upload/s--P3b0b14K--/c_fill,g_auto,h_676,w_1200/f_auto,q_auto/v1/mediacorp/tdy/image/2023/02/01/default-section-og-image_0_0.png?itok=H4KmwQwx

Meta Tags

title53 chars

Latest news in Singapore and around the world – TODAY

description108 chars

The latest and trending news from Singapore, Asia and around the world; The Big Read, Commentaries and more.

languageEN

H1 Tags

h1Get your daily dose of fun

Schema Types

UnknownOrganization

Who works at Todayonline?

Loading leads...

What do customers think of Todayonline?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Todayonline

What is Todayonline's Revenue?
Todayonline generates approximately $2M in annual revenue. With 11 employees, that's $145,800 per employee.
What does Todayonline do?
The latest and trending news from Singapore, Asia and around the world; The Big Read, Commentaries and more.
How fast is Todayonline growing?
Todayonline has declined by 6.9% in the last 6 months according to traffic data. employee count has changed by -8% year over year.
How do people interact with Todayonline?
When visiting Todayonline, visitors view an average of 1.4 pages per visit, and spend around 8:42 on the site, and the bounce rate is 87.9%.
How do people find Todayonline?
59.6K people (22%) visit Todayonline directly. 211.3K (78%) find them through organic search.
Who uses Todayonline?
Todayonline's top market is Singapore with 146.5K visitors (54.1%). United States is 2nd with 36.6K (13.5%). Australia is 3rd with 17.2K (6.3%).
What technologies does Todayonline use?
Todayonline uses 17 technologies across their website including Media, Security, CMS. Key technologies include Cloudinary, HSTS, Drupal.
Who are Todayonline's competitors?
Todayonline's main competitors include Little Bee Books, Universi, Ave Maria Press, North Coast Media, EmeraldPublishing. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Todayonline?

What are Todayonline's key pages?

Export todayonline.com Data

Download the complete tech stack, analytics, leads, and company data for todayonline.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About todayonline.com

The latest and trending news from Singapore, Asia and around the world; The Big Read, Commentaries and more.

Company Overview

todayonline.com
Website
news_and_media
Industry
#117,602
Global Rank
507.8K
Monthly Visitors
17
Technologies

todayonline.com Key Pages

Contact todayonline.com

Technology Stack

todayonline.com uses 17 technologies across their website including Cloudinary, HSTS, Drupal, and more.

Media

Cloudinary

Security

HSTS

CMS

Drupal

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel

Tag Managers

Adobe Launch

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

507.8K
Monthly Visits
61%
Bounce Rate
1.6
Pages/Visit
0:48
Avg. Duration

todayonline.com receives approximately 507.8K monthly visitors and ranks #117,602 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:48 on the site.

The majority of todayonline.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is todayonline.com?
The latest and trending news from Singapore, Asia and around the world; The Big Read, Commentaries and more.
What technologies does todayonline.com use?
todayonline.com uses 17 technologies including Cloudinary, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact todayonline.com?
You can contact todayonline.com through their contact page.
What are todayonline.com's social media accounts?
todayonline.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is todayonline.com?
todayonline.com receives approximately 507.8K monthly visitors and ranks #117,602 globally. Traffic is declining by 11.8% month-over-month.

Related Searches

todayonline.com pricingtodayonline.com reviewstodayonline.com alternativestodayonline.com logintodayonline.com careerswhat is todayonline.comtodayonline.com tech stacktodayonline.com contacttodayonline.com vs competitorstodayonline.com featureshow to use todayonline.comtodayonline.com integrations

This page provides publicly available information about todayonline.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit todayonline.com directly at https://todayonline.com.