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Toddy: The Unsung Hero of Cold Brew
How a 60-year-old patent holder dominates a $2B market with 55 employees
While Blue Bottle and Stumptown battle for shelf space, Toddy quietly owns the infrastructure behind the cold brew revolution. This isn't another coffee brand—it's the industrial engine powering thousands of cafes and the original innovator that made cold brew accessible to everyone.
"Toddy doesn't sell coffee—it sells the patent-protected system that makes better coffee possible."
The Network Effect of B2B2C
Toddy's genius lies in its dual-market capture. Every commercial cold brew system they sell to a café becomes a marketing touchpoint for their home product. With 42% direct traffic, users aren't discovering Toddy—they're seeking it out by name. The 680 monthly searches for 'toddy cold brew system' proves brand authority that most DTC coffee companies would kill for.
The 60-Year Startup
Founded in 1964, Toddy invented cold brew for home use decades before it was trendy. While modern startups burn millions on customer acquisition, Toddy's 43% organic traffic shows they've built enduring brand equity. Their social presence (@toddycafe) is modest but their content strategy—led by Kyle Marshall and Jessie Burnside—focuses on education over hype, creating a moat of trust.
- Patent-holding incumbents don't need to chase trends—they are the standard
- 55 employees generating $13.4M = $244K revenue per employee (efficient for hardware)
- Top keyword 'toddy' (14.5K volume) dwarfs branded searches for most competitors
- Trustpilot score of 3.7 with only 1 review suggests underutilized social proof
The tech stack tells a story of pragmatism: jQuery and Bootstrap suggest a focus on functionality over flash, while Cloudflare and HSTS indicate serious infrastructure for commerce. Their use of Google Ads and Facebook Pixel shows they're not anti-growth—they're just playing a longer game than the typical DTC brand.
Toddy is a blueprint for sustainable category leadership
In a market obsessed with disruption, Toddy proves that invention, patience, and infrastructure win the long game. They're not just in the cold brew business—they ARE the cold brew business.
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https://toddycafe.com/resources/img/toddy-what-is-cold-brew.jpg
Meta Tags
Cold Brewed. Simply Better. | Toddy Cold Brew Coffee
At Toddy, we deliver simple, effective cold brew equipment for commercial and home use. Better cold brew coffee and tea by design.
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Toddy Coffee Makers and Coffees
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They are best
They are best. Ordered an item. Responded quickly. They delivered it in a very short period of time.
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About toddycafe.com
At Toddy, we deliver simple, effective cold brew equipment for commercial and home use. Better cold brew coffee and tea by design.
Company Overview
toddycafe.com Social Media
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Technology Stack
toddycafe.com uses 13 technologies across their website including HSTS, reCAPTCHA, PHP, jsDelivr, and more.
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Crazy Egg, Google Analytics
Traffic & Audience
toddycafe.com receives approximately 23.9K monthly visitors and ranks #1,188,895 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:04 on the site.
The majority of toddycafe.com's traffic comes from undefined, undefined, .
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