In a market saturated with solo fractional consultants, Toi operates on an industrial scale. With 288 employees and $77M in revenue, they aren't just offering advice—they are delivering a fractional executive workforce at enterprise scale.

"Toi isn't a marketplace of freelancers; it's a managed service layer for leadership, treating fractional work as a system, not a side hustle."

The traffic data tells a story of brand ambiguity mixed with intent. While 'toi' has massive search volume (188k monthly), it's likely diluted by the common word. However, high direct traffic (41%) combined with organic search (42%) suggests strong brand recall and inbound interest from decision-makers. The undefined geographies hint at a truly global, remote-first operational model.

• Operationalized Fractional Model: They treat leadership as a repeatable process, not a bespoke service.
• Tech Stack Agility: Using Bootstrap and Ant Design suggests a focus on rapid, functional UI deployment.
• High-Volume Intake: The Calendly integration points to a streamlined, low-friction onboarding process for leads.