toloka.ai
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Toloka: The Human-in-the-Loop AI Data Engine
How a 604-person team is quietly powering the world's biggest LLMs with 1M+ monthly visitors
While everyone chases fully autonomous AI, Toloka bets big on human expertise—raking in $109.5M annually by proving that the best AI agents still need human training wheels. With 1.1M monthly visitors and a 50% direct traffic share, they've built more than a platform; they've built an invisible infrastructure for the AI revolution.
"In an era of AI automation, Toloka proves that human-in-the-loop isn't a temporary fix—it's a competitive moat."
The Human Infrastructure
Toloka isn't just a data labeling service; it's a global workforce orchestration platform. With 604 employees and likely thousands of distributed annotators, they've built the human API for AI development. Their 1.1M monthly visitors—half arriving directly—suggest a loyal, returning user base of developers and enterprise clients who treat Toloka as essential infrastructure, not a commodity marketplace.
The Agentic Pivot
Notice the language shift: their H1 tags now scream 'Training data for AI agents and LLMs'—not just 'data labeling.' This is a strategic repositioning from generic crowdsourcing to specialized agentic training. They're moving up the value chain, targeting the complex skills that autonomous agents need: coding, safety, and multi-step reasoning. The 31,922 backlinks and 43,712 global rank show they've built serious SEO equity around this pivot.
The traffic data reveals a telling story: 41% organic search and 50% direct traffic means Toloka has achieved rare brand equity in B2B data services. Their top keywords—'toloka,' 'toloka ai,' 'yandex toloka'—show strong brand recognition, while 'toloka jobs' reveals they're also a talent marketplace. The 2.1/5 Trustpilot rating from 188 reviews is a red flag that demands investigation: is this the reality of crowdsourcing, or growing pains of scaling human labor?
- Strategic rebrand from crowdsourcing to 'AI agent training data'—capturing the LLM gold rush
- 50% direct traffic signals enterprise stickiness, not just SEO gaming
- Trustpilot 2.1/5 rating exposes the brutal reality of managing distributed human labor at scale
- Yandex heritage ('yandex toloka' searches) suggests strong CIS market penetration, underexploited in Western narratives
The Unsexy Moat
While competitors chase AGI headlines, Toloka builds the messy, human-powered foundation that makes AGI possible. Their $109.5M revenue proves that in the race to automate intelligence, the most valuable company might be the one that masters human-in-the-loop.
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5 keywordsHow is Toloka's SEO?
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Toloka ∙ Training data for AI agents and LLMs
From agentic skills to coding and AI safety — we build data solutions integrating human expertise and technology to accelerate AI development.
Toloka ∙ Training data for AI agents and LLMs
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Reviews (20)
Bapa
Pradeep kum
A trusted platform to make extra money.
I joined Toloka around September 2023, if I'm not mistaken. It's safe to say that it is not a scam. As long as you pay attention to the instructions and put in the necessary effort, you can actually make some pretty good earnings. At first, I wasn't really enjoying it because of the little commission but with time and as your skills grow, more tasks start to come in and you can actually take advantage of those many tasks. I am not at all disappointed with this platform. I completely trust it. So long as you put effort in your tasks.
This site internet excellent!
This site internet ist excellent, IST very good to use on a daily tasks!
(sighs) Toloka
Around +2 years of experience with Toloka, I can say you might reach an enthusiastic peak, where tasks are constant and well paid (with emphasis on their external partner platform), but as the aforism says "all good things have to come to an end", and that's what happens with Toloka. There are basically no tasks for long periods of time, and when I contacted support to see if I could expect at least tasks coming from their own platform in a near future, I received a punt answer.
Scam recruitment.
Scam recruitment.
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About toloka.ai
From agentic skills to coding and AI safety — we build data solutions integrating human expertise and technology to accelerate AI development.
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toloka.ai uses 19 technologies across their website including Google Fonts, HSTS, Framer, and more.
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toloka.ai receives approximately 1.1M monthly visitors and ranks #43,712 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:40 on the site.
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