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Toong: Vietnam's Quiet Coworking Giant
Analyzing the $27.7M revenue machine dominating Southeast Asian workspaces
While global coworking giants battle for market share, Toong has quietly built a $27.7M revenue empire across Vietnam and Southeast Asia. This isn't just office space—it's a calculated play on the future of work in emerging markets.
"Toong isn't selling desks—they're selling a vision of Southeast Asia's digital transformation, one workspace at a time."
The Growth Trajectory
With 109 employees and $27.7M in revenue, Toong operates at a remarkable $254K revenue per employee—impressive for a physical-heavy business. Their 59% organic search dominance (vs 30% direct) suggests strong SEO strategy and brand discovery in Vietnam's fragmented market. The 'toong coworking space' keyword alone drives 1,160 monthly searches, revealing clear intent.
The Product Strategy
Toong's tech stack reveals their hybrid approach: jQuery and Bootstrap for functional reliability, Swiper for visual appeal, and Facebook Pixel for aggressive retargeting. They're not chasing Silicon Valley trends—they're building practical tools for Vietnamese startups and SMEs. The Nexudus-powered login system suggests they're white-labeling established platforms rather than building from scratch.
The absence of funding data is telling. Toong appears to be bootstrapped or operating profitably—rare in the capital-hungry coworking space. Their social presence across YouTube, Facebook, LinkedIn, and Instagram shows a mature, multi-platform strategy targeting both enterprise clients and individual freelancers.
- Dominates Vietnamese coworking search with 1,610 'toong' monthly searches
- Operates at 2.5x industry average revenue per employee ($254K vs ~$100K)
- Heavy organic traffic (59%) suggests strong local SEO and word-of-mouth
- Uses proven tech stack instead of bleeding-edge tools
The Silent Victor of Vietnam's Startup Boom
While others chase unicorn status, Toong is building a sustainable, profitable business in the world's fastest-growing digital economy. Their secret? Solving real problems for real businesses, not chasing Silicon Valley hype.
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Looking for a cozy work corner or a fully-serviced office for your team?
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About toong.asia
Looking for a cozy work corner or a fully-serviced office for your team?
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Technology Stack
toong.asia uses 14 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
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PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
Facebook Pixel
E-commerce & Payments
WooCommerce
Traffic & Audience
toong.asia receives approximately 13.2K monthly visitors and ranks #1,607,284 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:47 on the site.
The majority of toong.asia's traffic comes from .
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