topologyeyewear.com
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The $10M Optical Tech Bet
Topology's 68-person team is fixing virtual try-ons, but the data reveals a stark reality.
Topology Eyewear claims to have the most realistic virtual try-on in the industry, backed by precise scan measurements. Yet, with just 212 monthly visitors and a 1.6/5 Trustpilot rating, the $10.4M revenue entity faces a brutal disconnect between product promise and market traction.
"Topology isn't selling glasses; they're selling precision infrastructure to an industry terrified of returns."
The B2B Pivot vs. B2C Reality
The raw traffic data tells a confusing story. While the brand markets itself as a direct-to-consumer solution, 212 monthly visits is statistically irrelevant for a B2C play. However, for a B2B infrastructure play—selling SDKs and scan tech to retailers—this low consumer traffic might be intentional. They aren't trying to be Warby Parker; they're trying to be the backend engine for every retailer terrified of return rates.
The 'Topology' SEO Problem
Their primary keyword is simply 'topology' (86,400 monthly volume), a generic math term, not an eyewear buyer intent. They rank for 'topolgy' (440 volume) due to typos. This suggests a severe brand awareness gap. They own their name, but they don't own the category. For a company with 68 employees and $10M in revenue, the organic search footprint is shockingly small, indicating heavy reliance on outbound sales or partnerships rather than inbound product demand.
The tech stack reveals a pragmatic, functional build. Using jQuery and Bootstrap (rather than modern React/Vue frameworks) suggests a focus on stability over cutting-edge frontend performance. However, the reliance on AWS CloudFront and HSTS indicates a serious approach to security and scalability—essential for processing biometric facial data. The team composition, featuring an iOS Developer and a Production Supervisor, hints at a hybrid hardware/software model, likely manufacturing custom lenses based on those precise scans.
- The Trustpilot rating (1.6/5) is a critical red flag for a consumer-facing product, but less concerning if they are strictly B2B infrastructure.
- Key leadership includes a CTO (Ibaad Rahman) and a Production Supervisor, signaling heavy investment in the manufacturing pipeline, not just software.
- The absence of funding data suggests they are either bootstrapped or have raised undisclosed private equity, aligning with their revenue-positive status.
The Silent Infrastructure Play
Topology is likely building the invisible rails for the eyewear industry, not the train. The low traffic and high revenue combination points to a successful B2B pivot where the end consumer never visits their site—they just use the tech through a partner retailer.
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Topology
Sell eyewear anywhere. We help retailers and eyewear brands improve and expand their reach in a rapidly evolving industry. We not only have the most realistic virtual try-on, but our scan takes precise frame and lens measurements. We help in-store and online businesses, improve their customer experience and reduce return rates.
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Reviews (20)
Perfect for petite faces
I have a petite face with a very petite nose. Except for one other eyeglass seller nobody makes glasses for someone like me. Wireframes up until recently were my only option and they always hurt, because they were never the right fit. Enter Topology--my very first acetate frames, and they fit perfectly. I've had two years worth of glasses from them, and it would have been three if not for the fact that I had to transition to progressives. They recommend your first progressives be from your doctor. Honestly, I wish I ignored it because the ones from my doctor sucked. From here on out I will only get my glasses from Topology.
Cute and lovely pair of eyewear
I got my new pair about a week ago and not only I but my colleagues in the office love it. It perfectly fits my face. Before topology, I visited so many opticians to buy a new pair and I had to compromise the fitting. Topology idea is totally new and I know it is little skeptical for new users/customers and it was the same for me too initially but I thought to try as they offer 100% refund in case I do not like it. I also understood that the company is new with the new idea as well which not one offers, so I as a customer also has to be patient somehow to cooperate with them as I was kind of impatient during the process from the video till the time I got the new pair. Finally, my dream came true when I had new pair. Negative reviews on late arrival etc.. do not count much as it is the fault of the courier and admin matters do not affect the quality of the pair itself. They made it for me from the scratch and put time to think and figure out how can it fit me the best so I think my little patience and cooperation brought sweat fruit. Why not to wait a little bit as you need to see the world through your eyewear and the world will see you wearing the beautifully fitted eyewear which is made for your face only. I can see and feel my pair of eyewear is made of not just high level plastic but love as an important ingredient to it. Farrah has been in touch with me throughout the process in a very professional and helping way and I would mention her here as well I wish good luck Topology and its team. Samia ( Washington DC )
SO SO HAPPY
Farrah, Natasha and Natalie are absolutely fantastic. The customer service is double a 10. IT’S a 20. I love my new glasses. I have always had to purchase kids glasses because of a thin face. Thank you the 3 + 1. I think Juan is who made my glasses. Kudos. Laura
I love my Topology Glasses
I love Topology Eyewear. Eric and his team worked with me to custom designed 2 frames for my high diopter script of -21. I need a very small lens frame that not available anywhere. Topology was able to copy my favorite small lens frames that were breaking from age. The level of service and time spend making samples and small changes until the frames were perfect is exceptional. I love having frames that fit my face in the color I want. My new glasses are so light and sturdy, I don't need to push them up my nose very more! I highly recommend Topology Eyecare to everyone. You won't regret it.
Finally a pair of eyewear that fits my face perfectly!!
My experience with Topology Eyewear was amazing! I just went through a terrible experience trying to get prescription eyewear through a local optician and through Oliver People’s, but every time my glasses would come in the frames would be used/bent, and the lenses were scratched and of terrible quality. To make it worse, the opticians were never able to fit the glasses to my face correctly, and I had to try to adjust the frames myself at home. I was quite nervous to try Topology at first, but I decided to give the app a try and went through the process without any expectations. I used an all white wall for my background for the video and I made sure my hair was not over my ears. I liked having the ability to adjust the size of my frames and choose whatever colors I wanted. I was provided updates through the process and the Topology team even took the time to expedite my order for me since I needed a new pair of glasses due to the problems I experienced elsewhere. I received my new glasses in about three weeks, and I have to admit I was extremely impressed off the bat. The presentation was awesome (they come in a neat little box with a microfiber cloth, unique leather eyewear case, and little bottle for eye lens cleaner). My glasses fit perfect, and I mean perfect right out of the box. I did not have to make any adjustments at all! I cannot believe how they were able to get my measurements so accurate by using AR from the video in the app, it’s honestly hard to believe! The lenses are also crystal clear and I feel as though I can see better than I could in my previous glasses, which had Hoya lenses. In short, I cannot say enough about how much I enjoy my new glasses and how amazing my experience was! Their customer service crew (Farrah, Natalie, and Liz) all provided exceptional service. I am so grateful!
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About topologyeyewear.com
Sell eyewear anywhere. We help retailers and eyewear brands improve and expand their reach in a rapidly evolving industry. We not only have the most realistic virtual try-on, but our scan takes precise frame and lens measurements. We help in-store and online businesses, improve their customer experience and reduce return rates.
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Technology Stack
topologyeyewear.com uses 9 technologies across their website including Google Fonts, HSTS, AWS CloudFront, and more.
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Google Fonts
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HSTS
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AWS CloudFront
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Zendesk
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Lazy Loading
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Traffic & Audience
topologyeyewear.com receives approximately 212 monthly visitors and ranks #9,448,870 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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