torchlight.io
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Making Cybersecurity Boring (And Highly Profitable)
How TorchLight's 23-person team generates $3.3M by eliminating the drama from IT security.
In an industry obsessed with fear-mongering and complex dashboards, TorchLight is betting its entire brand on a radical idea: making IT and cybersecurity boring. Their headline 'Make IT and Cybersecurity Boring' isn't just a tagline—it's a strategic position that targets the exhausted business owner tired of constant security alerts.
"TorchLight isn't selling security tools; they're selling peace of mind through predictability. At $143k revenue per employee, they've mastered the art of high-margin, low-drama service."
The Anti-Hero of Cybersecurity
TorchLight's leadership team reads like a who's who of operational excellence rather than flashy tech evangelists. Nolan Garrett (CEO) leads alongside Jeff Tamietti (InfoSec Manager) and Gary Blosser (Principal Security Architect). Unlike competitors who market through fear, TorchLight's narrative focuses on stability—24/7/365 monitoring that becomes invisible to the client. Their 'boring' positioning is a calculated rejection of the cybersecurity industry's typical alarmist marketing.
The Revenue Efficiency Play
With 23 employees generating $3.3M, TorchLight achieves $143,521 per employee—a strong ratio for a managed service provider. This efficiency suggests they've cracked the code on scalable service delivery without bloating headcount. Their tech stack (jQuery, Tailwind, Bootstrap) reveals a pragmatic approach: use reliable, proven tools rather than chasing bleeding-edge frameworks. They're not building a platform; they're delivering a service.
The traffic data tells an interesting story about their market position. With only 1,689 monthly visits and a global rank of #10.9M, TorchLight isn't playing the content marketing game. They're likely relying on referrals, direct sales, and regional dominance rather than SEO scale. This is classic B2B service company behavior—quality over quantity, relationships over rankings.
- Revenue per employee of $143k suggests high-margin service contracts
- Minimal web presence indicates strong referral-based growth
- Leadership team has deep operational/security expertise
- Tech stack favors stability over innovation (jQuery, Bootstrap)
- 24/7/365 NOC is their core differentiator
The Quiet Giant of Regional IT
TorchLight proves you don't need to be loud to be profitable. Their 'boring' cybersecurity approach might be the most sophisticated positioning in the industry.
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TorchLight Secured & Managed IT
Focus on growing your business with our Secure & Managed IT Services, with 24/7/365 Security and Network Operations Center and Help Desk.
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About torchlight.io
Focus on growing your business with our Secure & Managed IT Services, with 24/7/365 Security and Network Operations Center and Help Desk.
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torchlight.io uses 15 technologies across their website including HSTS, PHP, WordPress, and more.
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torchlight.io receives approximately 1.7K monthly visitors and ranks #10,926,137 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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