torqeedo.com
torqeedo.com
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Torqeedo: The Electric Outboard Pioneer
A deep dive into the company electrifying the marine industry
While the automotive world obsesses over Tesla, a German company has quietly dominated the electric outboard motor market for two decades. Torqeedo isn't just selling boat motors—they're rewriting maritime propulsion.
"Torqeedo proves that in a fragmented marine industry, focused engineering beats broad diversification every time."
The Trustpilot Paradox
Here's the data that should terrify their leadership: a 1.4/5 star rating on Trustpilot from 49 reviews. For a premium engineering brand, this is catastrophic. The disconnect between their technical excellence and customer experience suggests a critical gap in post-sale support. While their motors are innovative, the ownership experience appears to be driving away evangelists.
The Search Behavior Tells the Story
Their top keywords reveal a split personality. 'Torqeedo' (2,270 searches) shows strong brand recognition, but 'torqeedo careers' (570 searches) and 'softwareupdate torqeedo' (420 searches) expose two things: 1) They're a talent magnet in a niche industry, and 2) Their customers are desperately seeking software support—a red flag for a tech-forward company. The typo variations like 'torqueedo' (410 searches) suggest they've achieved category dominance but haven't fully educated the market.
What makes Torqeedo unique isn't just their electric propulsion—it's their vertical integration. Unlike competitors who retrofit existing designs, Torqeedo builds everything from the motor to the battery management system. This obsession with control explains their $63.5M revenue with only 218 employees: they're a precision engineering firm, not a manufacturer. Every dollar of revenue requires just 2.9 people, a ratio that suggests either remarkable efficiency or a dangerous lack of scale.
- Dominant brand search volume (2,270/month) in a niche category
- Critical customer satisfaction gap (1.4/5 stars) threatening growth
- Strong organic traffic (51%) proving SEO maturity
- High talent interest (570 career searches) despite small team
- Software update demand (420 searches) signaling product complexity
The Verdict: Engineering Excellence, Commercial Struggle
Torqeedo has solved the hard technical problems but faces a customer experience crisis that could sink their growth trajectory
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Reviews (20)
I have had a issue the second season…but its been fine for past 3
I have had a issue the second season but I talked to the rep. directly and she solved my issues. I am having another issue I pulled into a neighbors dock and when I went to back out I had no power to the motor and the remote throttle showed an E30 code I tried to recalibrate it but still no power and E23 Code appeared along with a E07 Code again tried to recalibrate it and nothing I did hear a slight thunk at the prop and at one point the prop was still but vibrating. Any ideas that I could remedy on my own?
PLEASE READ before buying from…Torqeedo
PLEASE READ before buying from Torqeedo!! There are some important good and bad points you need to know. I purchased a Cruise 6 (equivalent to a 9.9HP motor) to replace a Yamaha 9.9HP and the motor is actually really good - quiet, efficient, reliable and absolutely replaces a petrol outboard. HOWEVER - the battery is a disaster. I purchased a 48-500 battery (about $5200 USD) and there are some MAJOR design flaws. (1) the battery gradually discharges - so even after a few weeks you have lost a lot of charge (2) it is supposed to go into sleep mode when it reaches 20% charge - but even if it does this, it still uses power and then runs flat and DIES. (3) Because of the type of battery it does NOT like to be kept fully charged - so you can't leave it on charge. (4) Even more daft - if you decide to leave it on charge - the charger will charge to 100% and then switch off and not start to re-charge until turned on and off again (this is what I was told by service). So....my battery died during the floods in Australia when I wasn't able to get to the boat for 3 months and because it was still under warranty (I'd only had it for 8 months!) I thought it would be a warranty claim.....but no, Torqeedo declined and said it was my fault as it had been left on (it hadn't - the control switch was off). Imagine a Laptop or phone that destroyed its battery if fully discharged! - and this is an $8000AUD premium battery!. Also - as one of the other reviewers has said - the customer service is probably the worst I have ever experienced. It came as a real surprise to me, because in my experience German businesses are very efficient and usually provide quality products and good service. So in summary - if you want a motor - it's a good unit (but there are many good units now) but you do need to be aware that the customer service is absolutely appalling and DON'T buy Torqeedo batteries. I purchased a Chinese LiFePO4 battery that is TWICE the capacity (10kwh) and a THIRD of the price and can be left fully charged. It has been excellent. -very happy with it. Ultimately to spend so much money on what is supposed to be a premium product and then have major design flaws that allow an expensive battery to go flat and die and then that sort of customer service.....I would go elsewhere!
Hi Chris, we sincerely apologize for the challenges you have faced with our Torqeedo battery, and we appreciate your thorough feedback. Our commitment is to provide high-quality products and excellent customer service, and we genuinely apologize for falling short of your expectations in this instance. Your experience does not reflect our standard of service, and we will address these concerns internally to prevent similar situations in the future. We appreciate your feedback on our motor's performance and are glad to hear that it meets your expectations. However, we recognize the importance of rectifying the issues with the battery and customer service. In light of your valuable feedback, we will review our battery design and service processes to ensure a more reliable and user-friendly experience for our customers. We are committed to learning from this situation and improving our products and services. If there's anything we can do to assist you further or if you have additional insights to share, please feel free to reach out to our customer support team. Your satisfaction is important to us, and we are dedicated to resolving these concerns. Thank you for bringing these matters to our attention and we apologize for any inconvenience caused. Best Torqeedo
Very disappointed
Very disappointed. Bought one for my hobie kayak. Almost always a problem every time I go to use it. These do not like salt water. Way too expensive for such poor reliability.
Dear Sir or Madam, We're truly sorry to hear about your disappointment with our product and the challenges you've encountered while using it on your kayak. We understand how frustrating it can be to experience issues, especially when you're looking forward to enjoying your time on the water. We apologize for any inconvenience you've faced, particularly in saltwater conditions. We recognize that the performance of our product in these environments has not met your expectations. Your feedback is essential to us, as it helps us improve and deliver better experiences for our customers. Best, Torqeedo
Torqeedo Travel L
I changed my sailboat gasoline outboard motor to a Torqeedo Travel L motor about 1,5 years ago. After approximately 1 year, there was already quite some wear on the motor parts (compared to after more than a decade with the gasoline motor). And recently, after removing the motor, bringing it home for a few weeks, and re-installing it, the screen did not work anymore. Even though the motor was under guarantee, Torqeedo refused to cover this. They claim I damaged it, even though nothing special happened. Which basically means that Torqeedo considers this as normal, and therefore not covered by guarantee. It is true that my sail boat is a sport boat and I participate in regattas in various weather conditions. So it looks like this type of motor is only recommended in case it is only used in quiet conditions. In case you are a regatta sailor, you better stick a bit longer to your gasoline motor, or look for another brand.
I’m sick to death of this Torqueedo
I’m sick to death of this Torqueedo. Although purchased in 2017 from Golden Arrow Portsmouth, in 2018 I had to return the battery which wouldn’t hold a charge. After a year they merely gave me a replacement. Since then I’ve hardly used it. And when I have it would get you there but not get you home. There have been endless error 30 messages and now I’m getting error 30 and error 45 simultaneously. Biggest waste of £1,365 ever. DO NOT BUY ONE!
Dear Mr. Gillman, we sincerely apologize for the frustration and disappointment you've faced with your Torqeedo since 2017. It's clear from your review that the repeated battery issues and error messages (30 and 45) have significantly impacted your experience, and we understand how disheartening that must be, especially given your limited use. We'd like to understand the full scope of these problems and explore how we can help. Please send us an email at [email protected] with your details so our team can look into this immediately. Thank you, Torqeedo Support Team
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torqeedo.com receives approximately 46.0K monthly visitors and ranks #538,727 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 1:10 on the site.
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