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The $32M Regional Powerhouse You've Never Heard Of
Prosource isn't scaling like a SaaS unicorn. It's building a 205-person empire in the shadows of enterprise tech.
While Silicon Valley chases AI unicorns, Prosource is quietly dominating the unsexy, high-margin world of managed IT and copiers. With 205 employees and $32.7M in revenue, this Cincinnati-based firm proves that boring infrastructure services can build a massive business—without a single VC dollar.
"They don't need to rank #1 on Google when their clients call them directly. This is a relationship business disguised as a tech company."
The Enterprise Shadow
Prosource operates in the blind spot of every major tech vendor. They don't sell software—they sell outcomes. Their 54% direct traffic proves they're not fighting for clicks; they're winning boardroom contracts. The 28% organic traffic comes from brands like 'Commonwealth Business Machines' and 'Vitis Technologies'—legacy partnerships that predate the internet.
The Copier Trojan Horse
Here's the genius: Prosource leads with copiers and managed print services—a dying industry by tech standards. But that's their wedge. Once they're in the door managing your printers, they upsell cybersecurity and managed IT. It's a 1990s sales strategy with 2024 margins. Their blog post on 'Cyber Crime Evolving' isn't just content—it's a credibility play to convert print clients into full-stack IT customers.
- Bootstrap mentality: No funding rounds, just profitable growth
- Hybrid model: Physical copier sales + recurring managed services
- Regional dominance: Cincinnati address drives 100% of traffic from undefined (likely US Midwest)
- Leadership stability: Ben Russert, Brad Cates, Pete Findley—same C-suite for years
What makes Prosource fascinating isn't what they do—it's what they avoid. They skip the venture capital circus, the growth-at-all-costs playbook, and the Silicon Valley narrative. Instead, they build a $32M business by being the most reliable IT partner in Cincinnati. Their tech stack (jQuery, Bootstrap, Slick) tells you everything: they optimize for reliability over innovation, which is exactly what their enterprise clients want.
The Anti-Startup Playbook
Prosource proves that boring, profitable, and regional can beat trendy, funded, and global. For founders tired of the VC hamster wheel, this is the blueprint.
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Prosource | Managed IT, Cybersecurity, Copiers, Managed Print
Partner with Prosource to transform your operations with proven technology solutions that make your business more effective, efficient, and competitive.
Prosource | Your Business Technology Challenges, Solved.
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About totalprosource.com
Partner with Prosource to transform your operations with proven technology solutions that make your business more effective, efficient, and competitive.
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totalprosource.com uses 15 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Drupal, WordPress, and more.
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totalprosource.com receives approximately 4.0K monthly visitors and ranks #4,315,062 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:48 on the site.
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