touchland.com
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Touchland: The $2M Sanitizer That Beat Big CPG
How a 15-person team built a sensory brand in a crowded hygiene market.
While Clorox and Purell competed on germ-killing stats, Touchland bet on mood-boosting scents and Instagrammable design. With just 15 employees and no outside funding, they've generated $2.3M in revenue by turning hand sanitizer into a lifestyle accessory.
"Touchland didn't sell sanitizer—they sold a sensory escape in a bottle."
The Gen Z Playbook
Their secret? Treating hygiene products like beauty drops. With 43% of traffic coming from organic search and 48% direct, Touchland has built a brand so strong that customers search for them by name (43K monthly searches for 'touchland'). They've turned a commodity into a status symbol, leveraging TikTok and Instagram to reach 72% of their traffic from undefined markets—likely North America and Europe.
The Sensory Shift
Traditional sanitizers smell like hospitals. Touchland's 'Power Mist' and 'Body & Hair Fragrances' use fast-absorbing formulas with mood-boosting ingredients. Their product line reads like a perfume menu: 'Rainforest', 'Watermelon', 'Lemon Verbena'. This isn't just hygiene—it's self-care, and they're charging premium prices for it.
- Backed by 8,813 backlinks from press coverage and influencer partnerships
- Top 5 keywords include 'touchland hand sanitizer' (29K monthly searches)
- Active on 4 social platforms with consistent brand aesthetic
- PWA technology ensures mobile-first experience
The 1.5/5 Trustpilot rating reveals a critical tension: Touchland's premium positioning comes with premium pricing. While they've mastered brand building and organic reach, customer complaints likely center on value perception. For a company with only 15 employees, scaling customer service alongside rapid growth is their biggest operational challenge.
The Takeaway: Brand Over Utility
Touchland proves that in saturated markets, sensory branding beats functional features. They didn't invent sanitizer—they reinvented the category. For founders: stop asking 'what does it do?' and start asking 'how does it feel?'
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http://touchland.com/cdn/shop/files/Touchland_Logo__1.png?v=1719505481
Meta Tags
Touchland – Sensorial On‑The‑Go Essentials - Hand & Fragrance Mists
Discover Touchland’s award‑winning Hand Mists and mood‑boosting Body & Hair Fragrances in vibrant scents—powered by fast‑absorbing formulas and feel‑good ingredients.
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touchland
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Reviews (20)
Awesome Products!
Awesome products! Awesome service!
Touchland Is Amazing!!
I love Touchland! The scents smell amazing and are very travel friendly. I do have one problem though, the price. Now don't get me wrong here, $10 for a bottle of hand sanitizer that gives 500 total sprays, not that good. But I can see why it is $10 per bottle. Overall, if you haven't bought Touchland yet, it's very much worth it!
I love Touchland!
Touchland is the best! I love their products bc they keep my hands hydrated and soft while also being clean! Also, they're customer service is great! If you're a reasonable customer and don't have any wildly unreasonable expectations, they will absolutely be able to help you!
Loving this hand sanitizer
Loving this hand sanitizer! The packaging looks great and the feeling after applying the mist cannot compare to the usual stickiness and strong alcoholic smell of the other hand sanitizers!
love the Power Mist!
I bought three of their Power Mist sanitizers. I am really impressed by the quality! Not only they are beautifully made but the actual sanitizer leaves my hands feeling as good as if I had just applied a moisturizer. Definitely getting more.
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About touchland.com
Discover Touchland’s award‑winning Hand Mists and mood‑boosting Body & Hair Fragrances in vibrant scents—powered by fast‑absorbing formulas and feel‑good ingredients.
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Technology Stack
touchland.com uses 29 technologies across their website including Wistia, Font Awesome, hCaptcha, HSTS, and more.
Video
Wistia
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Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
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PHP
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Contentful
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AWS CloudFront, Cloudflare
Traffic & Audience
touchland.com receives approximately 450.7K monthly visitors and ranks #103,867 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:13 on the site.
The majority of touchland.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about touchland.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit touchland.com directly at https://touchland.com.