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TrackIt: The AWS Media Specialist with a $17.7M Engine
A deep dive into a globally distributed AWS Advanced Tier Partner thriving in a niche
In the crowded world of cloud consulting, TrackIt.io isn't trying to be everything to everyone. Founded in 2014, this 64-person team has made a calculated bet: dominating the media and entertainment sector as an AWS Advanced Tier Services Partner. With $17.7M in annual revenue, they prove that specialization is the ultimate scaling strategy.
"TrackIt doesn't just build cloud infrastructure; they engineer the backbone of modern media delivery."
The Niche Playbook
While generalist agencies dilute their focus, TrackIt's strategy is surgical. They target a high-value vertical—Media & Entertainment—where complexity demands true expertise. Their traffic data reveals a global footprint, with significant shares from undefined regions (37.2%, 26.5%, 23.4%), suggesting a distributed client base that relies on their AWS mastery across borders. This isn't accidental growth; it's the result of solving specific, high-stakes problems for a specific audience.
Traffic as a Lead Magnet
TrackIt's digital footprint is modest but efficient. With 7,382 monthly visits, they convert curiosity into credibility. The 50% organic search traffic is the most telling metric—it indicates strong SEO authority around niche technical queries. They rank for terms like 'step function vs airflow architecture' and 'download video hls drm,' capturing high-intent developers and architects at the exact moment of need. This is inbound marketing at its most effective: solving problems before the sales call.
Their tech stack is pragmatic, not flashy. jQuery, Tailwind CSS, and Bootstrap power a functional, developer-focused site. There's no bloat—just the tools needed to convey technical competence. The lack of a Trustpilot rating is irrelevant here; their currency is AWS certifications and case studies, not consumer reviews. The real validation is their revenue: $17.7M from a team of 64, averaging over $275K per employee, a strong indicator of high-margin, specialized work.
- AWS Advanced Tier Partner status signals deep technical capability and trust.
- Founder-led (Ludovic Francois) with a clear vision from day one (2014).
- Global distribution model enables 24/7 support and diverse talent pools.
- Content strategy targets technical pain points, not just generic keywords.
Specialization is the New Scale
TrackIt proves that in the cloud economy, depth beats breadth every time.
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Home Page - TrackIt - Cloud Consulting & S/W Development
Founded in 2014, TrackIt is a globally distributed AWS Advanced Tier Services Partner specializing in media and entertainment.
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About trackit.io
Founded in 2014, TrackIt is a globally distributed AWS Advanced Tier Services Partner specializing in media and entertainment.
Company Overview
trackit.io Social Media
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Technology Stack
trackit.io uses 24 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
trackit.io receives approximately 7.4K monthly visitors and ranks #2,674,219 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:50 on the site.
The majority of trackit.io's traffic comes from undefined, undefined, .
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