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Transactly: The Invisible Backbone of Real Estate
How a $12M revenue platform is quietly orchestrating the paperwork chaos for agents
While the real estate industry chases glamorous deal-making, Transactly is solving the unglamorous, high-stakes problem that kills transactions: paperwork. This isn't a flashy proptech play—it's a utility layer for the industry's most painful administrative bottleneck.
"Transactly isn't selling software—it's selling peace of mind to agents who'd rather close deals than drown in paperwork."
The Agent's Silent Partner
With 81 employees and $12.2M in revenue, Transactly operates with remarkable efficiency—roughly $150K revenue per employee. Their customer base isn't homebuyers; it's real estate agents and brokers who've realized that transaction coordination is a full-time job they shouldn't be doing themselves. The 55% direct traffic indicates strong brand recognition among professionals who've already bought in.
The Growth Pattern
Transactly's traffic tells a story of targeted growth. With only 8,864 monthly visits, they're not chasing mass-market scale—they're optimizing for conversion. The 30% organic search traffic suggests strong SEO for transaction coordinator services, while the 55% direct traffic proves high customer retention and repeat usage. This isn't a growth-at-all-costs play; it's a focused, high-margin service business wrapped in SaaS.
The tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for speed, Google Analytics for measurement, and social pixels for retargeting. No fancy AI or blockchain here—just reliable, transaction-focused software that agents can actually use. The platform's simplicity is its strength: it eliminates paperwork so agents can focus on what they do best—selling.
- Revenue per employee: ~$150K (high for service-adjacent SaaS)
- 55% direct traffic indicates strong customer retention
- Top keywords show intent-driven search ("hire real estate transaction coordinator")
- Social presence focused on professional networks (LinkedIn, Twitter)
The Quiet Giant of Transaction Coordination
While proptech giants chase headlines, Transactly is building a defensible moat in the unsexy, high-value back office of real estate. For founders and investors: this is a masterclass in focused execution and niche domination.
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Transactly | The #1 Real Estate Transaction Coordination Platform
Eliminate The Paperwork, Leave The Driving To Us. Convenient, Hassle-free Real Estate Transactions. Need A TC? Get started with the Transactly Platform.
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About transactly.com
Eliminate The Paperwork, Leave The Driving To Us. Convenient, Hassle-free Real Estate Transactions. Need A TC? Get started with the Transactly Platform.
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transactly.com uses 15 technologies across their website including HSTS, Cloudflare, HubSpot, and more.
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HSTS
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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transactly.com receives approximately 8.9K monthly visitors and ranks #2,590,853 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:19 on the site.
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