In a world obsessed with fintech unicorns, Tranzact operates a $540M empire selling insurance directly to consumers—yet most investors have never heard of them. They're not a startup; they're a 1,500-person behemoth that turns data into premiums with ruthless efficiency.

"They don't sell insurance—they sell a direct line to your wallet, and they've built a 1,500-person engine to do it at scale."

Their keyword strategy tells the story. 'Tranzact' gets 3,780 monthly searches, but 'tranzact phone number' gets 260. People aren't browsing—they're calling. The undefined country traffic (85.2%) suggests they're either using generic analytics or intentionally obscuring their geographic footprint. Either way, they're not playing the SEO game; they're playing the conversion game.

• Built for scale, not speed: 1,543 employees suggest a traditional sales org, not a tech-first startup
• Direct traffic dominance: 54% direct visits mean customers are pre-qualified before they arrive
• Phone-first strategy: Search volume for contact info outweighs informational queries 10:1
• Hidden in plain sight: Revenue doesn't match web presence, revealing a B2B2C model