travelloapp.com
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Travello: The 70-Person Powerhouse in Experiences
How a lean Australian team is quietly winning the $2T experience economy
While giants like Viator and GetYourGuide battle for global dominance, Travello has carved out a profitable niche with just 70 employees and $15.9M in revenue. They're not trying to be everything to everyone—they're targeting the Australian adventure traveler with surgical precision.
"Travello proves that in travel, depth beats breadth every single time."
The Niche That Prints Money
Travello's keyword strategy reveals their secret: they own 'australian east coast' (110 monthly searches) and 'queenstown skydiving' (490 monthly searches). While competitors chase generic 'tours' terms, Travello dominates specific, high-intent adventure activities. This focus allows them to convert 51% of traffic organically—a number most travel startups would kill for.
The Revenue Per Employee Play
At $15.9M revenue with 70 employees, Travello generates $227K per employee—exceptional for a travel platform. Compare this to traditional tour operators at $80-120K per employee. Their tech stack (Tailwind, Bootstrap, Lazy Loading) isn't flashy, but it's optimized for conversion, not vanity metrics. They're building a machine, not a monument.
The leadership team tells a story of operational excellence. CEO Ryan Hanly and CRO Joshua Wicks (who himself appears in search data as 'josh wicks travello') have built a business that doesn't rely on hype or VC funding. With no funding listed and a 4.6/5 Trustpilot rating from 175 reviews, they're proving that sustainable travel tech can exist without burning billions.
- Owns the Australian adventure travel corridor from Cairns to Queenstown
- 51% organic traffic means they're not paying for every click
- $227K revenue per employee—2x industry average
- 4.6/5 Trustpilot from 175 reviews shows real customer satisfaction
The Anti-Venture Playbook
Travello proves you don't need 1000 employees to win—you need 70 focused ones
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Book Discount Travel, Tours, and Holiday Packages | Travello
From skydiving in Cairns to hiking in Peru, we offer activities, tours & holiday packages at a discount. Book a tour or a day trip today!
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Reviews (20)
Technical difficulties sorted 120%
I was haveing technical issues with my card and CT helped not just me but my friend who was having the same problem. Would definitely recommend
The experience was great
The experience was great, we were helped by Nathan who was extremely helpful throughout the whole process without rushing us. Having such a knowledgeable, kind person helping us made the experience very positive.
Nathan was extremely helpful and we…
Nathan was extremely helpful and we booked two wonderful tours. He was genuine, knowledgeable and spent the time to explain the options to us. He is a tremendous asset to the company.
Great customer service from KT
Great customer service from KT. KT answered all the questions I had and got the quote through quickly and was very positive and friendly.
Unparalleled and outstanding service in Cairns
I rarely come across real tour talents who stand out like Jordan (in Cairns). I am so thankful to Mr Jordan for not only his service to get me the right holiday packages but going above and beyond his call of assistance, a rarity in this day. Sincerely, that soft skill often takes years to develop among a tour consultant, but it seemed to come perfectly naturally to Jordan. I am amazed by Jordan’s ability to understand tourists background very quickly and to guide them to land their dream holiday destinations. I would like to bring all tourists attention and commend Mr Jordan for his amazing services I even didn't know he did. He always put forward tourists and made sure they left with a smile in every conversation. Jordan’s fantastic instincts made him an amazing tour consultant and I am happy I got the chance to meet with him. I am very thankful for the care and attention that Jordan showed toward me. He is ridiculously efficient and should be a role model for other staff and a credit to Travello’s innovative team. Every small thing counts to build an empire and Travello should rest easy knowing that they have a marvellous tour consultant keeping tourist like me happy. I do strongly believe that Jordan’s vision is to close more productivity in one go than most people do in a quarter. In other words, he is an asset to Travello’s team and a story that I have shared with my neighbours, family, friends, and social media. So much so that I had to put fingers to the keyboard and share my experience.
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About travelloapp.com
From skydiving in Cairns to hiking in Peru, we offer activities, tours & holiday packages at a discount. Book a tour or a day trip today!
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travelloapp.com uses 17 technologies across their website including Font Awesome, PHP, WordPress, and more.
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travelloapp.com receives approximately 9.3K monthly visitors and ranks #2,099,278 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:23 on the site.
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