treefort.fm
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Treefort.fm: The Audio-First Media Bet
A 12-person team generating $1.5M by betting on audio storytelling over visual noise.
In a world obsessed with video-first content, Treefort.fm is quietly building an audio media empire with just 12 employees. They're proving that a focused, audio-first strategy can generate serious revenue without chasing TikTok trends.
"They don't need 50 employees or VC funding to build a sustainable media business—just 12 people and a clear vision."
The SEO-First Audio Strategy
Treefort.fm captures 50% of its traffic through organic search—nearly matching direct traffic at 30%. This suggests a content strategy built around discoverability rather than brand recognition. Their top keywords reveal a mix of branded ('treefort', 'treefore 3') and content-driven terms ('upgrade soul', 'the big score', 'chinwag'), indicating they're building a library of searchable audio series that attract listeners through intent, not just marketing spend.
The Lean Media Machine
With Kelly Garner at the helm as Founder and CEO, supported by Oscar Guido (Head Business Operations) and Lisa Ammerman (Partner & Executive Producer), Treefort operates with the efficiency of a startup but the content depth of a legacy media house. At $125K revenue per employee, they're punching well above weight for a media company—most traditional media firms struggle to hit $100K per employee.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Ant Design suggest a focus on rapid UI iteration rather than custom design. They're using standard web infrastructure (reCAPTCHA, HSTS, Google/Adobe Fonts) which means they're spending engineering cycles on content delivery, not reinventing the wheel. This is a team that knows where to invest resources.
- Audio-first media strategy in a video-obsessed market
- Top 3 search keywords drive 5,490+ monthly searches combined
- Instagram presence (@treefort.fm) for community engagement
- Structured data implementation (WebSite, LocalBusiness) for SEO
- Global audience with undefined geographic concentration
The Quiet Giant of Audio Media
Treefort.fm proves that focused execution beats broad ambition. They're not trying to be everything to everyone—just the best at audio storytelling for their niche.
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About treefort.fm
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Technology Stack
treefort.fm uses 13 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Squarespace
E-commerce & Payments
Squarespace Commerce
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
treefort.fm receives approximately 2.9K monthly visitors and ranks #6,623,915 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:05 on the site.
The majority of treefort.fm's traffic comes from undefined, undefined, .
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This page provides publicly available information about treefort.fm. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit treefort.fm directly at https://treefort.fm.