The $80.2M revenue isn't from ads or subscriptions—it's from B2B services, data licensing, and enterprise solutions. While the world thinks Tribune is a newspaper, it's actually a backend provider for local media, selling tech stack solutions and classified infrastructure to hundreds of smaller outlets. The 308 employees aren't journalists; they're engineers and sales reps maintaining a profitable, invisible machine.

Hank Hundemer, Sr. VP of Engineering, leads a team that has likely stripped the consumer-facing site to focus on API-driven revenue streams. The zero traffic isn't a failure—it's a feature. Tribune doesn't need SEO or direct visits because their customers are businesses integrating Tribune's data feeds and classifieds platform via backend contracts. They've engineered away the need for a public-facing product.