In an era where engineering firms obsess over LinkedIn ads and SEO, Trigenex is an anomaly. They generate just 1,112 monthly visits, rank in the bottom 1% globally, yet sustain a $3.8M revenue with 48 employees. This isn't a failure of digital strategy—it's a masterclass in offline dominance.

"When your website traffic is 0.01% of your revenue, you're not playing the digital game—you're winning at the human game."

The tech stack tells its own story: WordPress with Tailwind CSS and jQuery. This isn't a cutting-edge engineering firm obsessed with digital transformation. They're pragmatic, using standard tools to maintain a functional presence while their real work happens in meeting rooms and construction sites. The presence of Complianz (privacy compliance) and core-js suggests they're compliant but not innovative—exactly what conservative engineering clients want.

• Revenue per employee: ~$79K (indicating specialized, not mass-market work)
• Direct traffic (35%) > Organic search (42%)—loyalty over discovery
• French-Canadian market dominance via 'ingénieure' keyword
• WordPress + Tailwind suggests minimal digital investment
• 48 employees with 4 key leaders identified—flat hierarchy