In a world obsessed with the latest iPhone release, Trocafone is building a $36.7M empire by mastering the unglamorous art of what happens after the warranty expires. While everyone chases new tech, this Brazilian company is turning discarded devices into a thriving circular economy—proving that the real goldmine might be in what we throw away.

"Trocafone isn't just selling used phones—they're selling the idea that 'good enough' is actually great for your wallet and the planet."

The leadership team—CFO Flavio Peres, Product Head Magno Lessa, and Procurement Senior Manager Leonardo Pereira—represents a blend of financial discipline and product thinking. This isn't a startup run by engineers alone; it's a scaled operation with fiscal rigor. The absence of funding data is telling: either they've been bootstrapped to profitability or their last funding round predates modern tracking tools. In either case, they're operating at a scale where venture capital might be a distraction rather than a necessity.

• Dominates Brazil's refurbished market with 76K monthly branded searches
• Built a 17K+ backlink portfolio that competitors can't easily replicate
• Operates at 53% organic traffic—most competitors are ad-dependent
• 30% direct traffic shows exceptional customer loyalty in a low-margin space