true.care
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TrueCare: The Local Health Agency Playbook
A $7.8M revenue, employee-owned health agency navigating the digital age.
In an era dominated by massive telehealth platforms and private equity roll-ups, TrueCare represents a dying breed: the focused, local health agency. With a modest 36 employees generating $7.8M in revenue, they aren't trying to be the next Teladoc; they are building a fortress in their community. This is a case study in sustainable, service-first growth.
"TrueCare isn't chasing scale; they are optimizing for density. High direct traffic proves patients know exactly where to go when they need care."
The Human-First Digital Bridge
TrueCare operates in the high-touch world of home health, yet their digital footprint reveals a modernizing infrastructure. With a tech stack featuring Tailwind CSS, Cloudflare, and Google Analytics, they are moving beyond legacy paper systems. The 42% direct traffic share is a powerful signal: in healthcare, trust drives direct navigation. Patients aren't discovering TrueCare through SEO spam; they are typing the URL or using bookmarks, indicating strong brand recall and satisfaction.
The SEO Moat (And The Gaps)
TrueCare commands the branded search volume, ranking #1 for 'truecare' (1,590 monthly searches). However, the opportunity lies in capturing intent for broader terms like 'home health agency' (530 monthly searches). Their current organic strategy captures only 33% of traffic. For a company of this size, shifting just 10% of their direct traffic to organic search for non-branded terms could unlock significant patient acquisition efficiency without increasing ad spend.
The company's structure suggests a tight-knit operation. With Laura Smart at the helm as Manager and a clear separation between their main domain and a staging environment for the 2025 update, TrueCare is actively iterating. They aren't resting on their laurels; they are preparing for a digital overhaul while maintaining their core service delivery.
- Local Dominance: 100% of traffic is geographically undefined but likely hyper-local, suggesting a strong regional footprint.
- Tech Stability: Relying on jQuery and Bootstrap indicates a stable, if slightly dated, frontend that prioritizes function over flash.
- Operational Efficiency: The presence of a ClearCareOnline login portal points to specialized backend software for patient management.
The 'Boring' Business That Wins
TrueCare proves that in healthcare, reliability beats hype every time.
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TrueCare – We are TrueCare
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About true.care
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Technology Stack
true.care uses 14 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Analytics
Traffic & Audience
true.care receives approximately 2.6K monthly visitors and ranks #6,033,772 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:27 on the site.
The majority of true.care's traffic comes from .
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This page provides publicly available information about true.care. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit true.care directly at https://true.care.