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The 18-Person Powerhouse You've Never Heard Of
A $1.6M revenue company quietly dominating a hyper-niche B2B tech segment
While everyone chases unicorns, a stealthy 18-person team is quietly building a $1.6M revenue engine from solving the most painful, unsexy problems in enterprise tech. This is the story of Trumpet Inc., and why its modest metrics hide a brilliant niche strategy.
"This isn't a traffic play—it's a precision-targeted B2B machine where every visitor is likely worth thousands in lifetime value."
The Unsexy B2B Niche Play
Trumpet Inc. operates in the 'computers_electronics_and_technology' sector, but their keyword strategy reveals a brutal truth: they're not chasing broad traffic. Their top keywords are hyper-specific technical queries—'assigning a virtuoso license to a user' (340 monthly searches) and 'mscomctl 64' (270 monthly searches). This isn't SEO for the masses; it's solving discrete, painful problems for a tiny, high-value audience. With 32% organic traffic and 42% direct, they've built a referral engine where customers come back because there's literally no other solution.
The Tech Stack That Means Business
Their stack tells a story of pragmatic efficiency: WordPress for content, HubSpot for CRM, Google Analytics + Facebook Pixel + DoubleClick for attribution. They're not building custom infrastructure—they're using battle-tested tools to solve business problems. The presence of jQuery and Bootstrap suggests legacy code, but the Tailwind CSS and core-js indicate they're modernizing. This is a company that ships fast, iterates, and focuses on revenue, not tech for tech's sake.
The leadership team structure reveals a classic B2B playbook: Joanne Day (Co-Founder, Innovation) and Shannon Bickmore (Customer Success) lead the charge, while Kevin Day sits as Executive Chairman. This isn't a VC-backed rocket ship—it's a founder-led, customer-obsessed operation. The 18-person team is lean enough to pivot but large enough to serve enterprise clients with complex needs.
- Revenue per employee: ~$89K (efficient for a niche B2B)
- Traffic quality over quantity: 3,059 visits with 42% direct—these are qualified leads, not casual browsers
- Keyword strategy reveals product-market fit: They rank for problems, not solutions
- HubSpot + WordPress + Google Ads = a scalable acquisition funnel that's already working
The Quiet Giant Playbook
In a world obsessed with scale, Trumpet Inc. proves that depth beats breadth. They're not building a unicorn—they're building a fortress.
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About trumpetinc.com
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Technology Stack
trumpetinc.com uses 12 technologies across their website including PHP, WordPress, HubSpot, and more.
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Social
ShareThis
Analytics & Marketing
Google Analytics
Traffic & Audience
trumpetinc.com receives approximately 3.1K monthly visitors and ranks #6,341,244 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:03 on the site.
The majority of trumpetinc.com's traffic comes from .
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