In an era where healthcare scales through digital footprints, TruRehab represents a fascinating anomaly—a thriving $3.1M outpatient therapy practice operating in near-total digital silence.

"Zero organic traffic, zero backlinks, zero discoverability—yet $3.1M in revenue. This isn't a digital strategy; it's a digital ghost."

The contradiction is stark: a medical practice investing in modern web technologies (Core-js, Lazy Loading, Google Fonts) but generating zero organic discoverability. Their Facebook profile exists but shows no engagement metrics. They have login, terms, and privacy pages—standard compliance boxes checked—but no content strategy. This is a clinic that built a website to exist, not to acquire.

• Zero organic traffic suggests complete reliance on offline referrals or insurance networks
• Modern tech stack (Tailwind, Bootstrap, Ant Design) indicates web-savvy developers, yet no SEO execution
• Facebook presence exists but shows no engagement—likely a placeholder rather than a channel
• Revenue per employee ($163k) exceeds industry average for outpatient therapy (~$120k)