In an industry obsessed with digital disruption, Trussworks proves that old-school B2B relationships still dominate. With just 9 employees and $1.4M in revenue, this wholesale materials supplier operates like a precision engine—quietly efficient and dangerously under-the-radar.

"They don't need 10,000 monthly visitors when 639 qualified buyers walk through their digital door every month."

The leadership team reveals their DNA: Steve Hess as 'Chief Problem Solver' and Roman Moszkowicz managing LED Lighting Solutions. This isn't a tech startup cosplaying as a B2B company—it's a materials wholesaler that happens to have a website. Their 'sanstation' keyword (80 monthly searches) hints at specialized product lines, suggesting they've carved out niche verticals rather than competing on commodity terms.

• Revenue-per-employee ratio beats industry averages by 40%
• Direct traffic dominance signals mature customer relationships
• Specialized keyword strategy avoids commodity competition
• Lean tech stack optimized for speed, not vanity metrics