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Trustap: The B2B Fintech Taking on Peer-to-Peer Risk
An analysis of the $4.2M revenue startup securing marketplace transactions
In a world dominated by Stripe and PayPal, Trustap is carving out a dangerous niche by solving the one problem legacy processors refuse to touch: trust between strangers. They aren't just moving money; they are building the escrow infrastructure for the secondary economy.
"Trustap isn't competing with payment gateways; they are competing with the 'cancel order' button on Facebook Marketplace."
The Strategic Pivot
Trustap has moved beyond simple payments to become a risk mitigation layer. With a lean team of 40, they generate significant revenue by targeting high-friction verticals—specifically the used car market and peer-to-peer marketplaces—where fraud detection is worth more than the transaction fee itself.
User Behavior & Traffic
With roughly 39,000 monthly visits, Trustap displays a classic B2B growth signal: high direct traffic (42%). This indicates strong brand recall and existing customers logging in, rather than relying solely on paid acquisition. However, the 'undefined' geographies in their analytics suggest either new market expansion or tracking gaps that need addressing.
- Escrow-style payments: Holding funds until conditions are met.
- Fraud detection: AI-driven analysis to spot bad actors.
- B2B First: They sell the API, not just a consumer app.
The tech stack reveals a pragmatic approach. They leverage jQuery and Bootstrap—technologies often dismissed by Silicon Valley elites—but they work. This suggests a focus on utility over flash, a necessity when your clients are logistics-heavy marketplaces rather than consumer app users.
The Verdict: A Boring (But Profitable) Giant
Trustap proves that in fintech, solving unsexy problems like escrow pays the bills.
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Meta Tags
Trustap | Secure Payments for Marketplaces & Ecommerce
Trustap secures online transactions for marketplaces and ecommerce stores with escrow-style payments, fraud detection and support.
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Trustap
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Reviews (20)
I have used Trustap a few times
I have used Trustap a few times, and it was a magical experience. Everything works well. Even their CEO emailed me and asked for feedback :)
Hi Oksana, Thank you so much for this wonderful 5-star review, and especially for being a repeat user of Trustap. We truly value your continued trust in us. We are absolutely delighted to hear you describe your experience as magical! Our entire mission is to simplify the complexities of secure payments, so that for our users, everything works well and the process feels effortless. And yes, you're right! Our CEO is passionate about connecting directly with users. We believe that the best way to build a truly great service is by listening carefully to the people who use it every day. Feedback like yours is invaluable in helping us improve and innovate. Thank you again for sharing such a fantastic and detailed review. We're thrilled to have you as part of our community and look forward to providing you with many more magical experiences in the future! Warm regards, The Trustap Team
Partnering with Trustap as our Merchant…
Partnering with Trustap as our Merchant of Record has completely transformed the way we grow our business. They handle the entire transaction process from start to finish, cutting out hidden fees and streamlining operations. Thanks to them, expanding internationally is now simple and hassle-free, without the usual legal complexities.
Dear Thijs Roelofs, Thank you for the outstanding 5-star review! We are so proud to be your partner. Hearing that our Merchant of Record service has "completely transformed" how you grow your business is the best possible feedback we could receive. This is precisely the impact we aim to create for our partners. Our mission is to streamline the entire transaction process from start to finish, removing the burden of hidden fees and operational hurdles. This allows you to focus your energy where it matters most—on innovation and your customers. Making international expansion "simple and hassle-free" by managing the legal complexities is a challenge we are passionate about solving. Seeing you thrive is a testament to what a great partnership can achieve. We are incredibly excited to continue this journey with you and support your ongoing global expansion. Warm regards, The Trustap Team
Helped us in scaling
Using Trustap as our Merchant of Record has been a game changer in how we can scale our business. They manage everything end-to-end in the transaction process, saving us a lot in terms of hidden fees, and allowing us to move internationally without the legal headaches.
Thank you, Paolo, for this amazing 5-star review and for being such a valued partner. We are absolutely thrilled to hear that using Trustap as your Merchant of Record has been a "game changer" for your business. Your words perfectly capture our core mission: to empower businesses like yours to scale effectively. By managing the entire end-to-end transaction process, our goal is to absorb the complexities—eliminating hidden fees and navigating the legal headaches of international expansion—so you can focus on what you do best: growing your business. Your success is the ultimate measure of our success, and we're proud to be part of your journey. We're excited to continue supporting your growth and look forward to a long and successful partnership ahead. Warm regards, The Trustap Team
Great partner
Great partner
Hi Rens, Thank you so much for the fantastic 5-star review and your kind words. The feeling is mutual; we are absolutely delighted to have you as a partner. Partners like you, who use our plugin to build trust and make transactions safer for everyone, are at the very heart of what we aim to achieve. We're proud to support your platform and wish you continued success. Here's to a long and prosperous partnership! Best regards, The Trustap Team
thank u very much much
thank u very much much
Hi Ashleytheheart, You are very, very welcome! And thank you so much for taking the time to leave us this fantastic 5-star review. Knowing we were able to provide a positive and satisfactory experience for you is the best feedback our team can receive. We appreciate your kindness and look forward to assisting you again in the future! Best regards, The Trustap Team
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About trustap.com
Trustap secures online transactions for marketplaces and ecommerce stores with escrow-style payments, fraud detection and support.
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Technology Stack
trustap.com uses 25 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
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WordPress
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Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Traffic & Audience
trustap.com receives approximately 39.3K monthly visitors and ranks #781,755 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:07 on the site.
The majority of trustap.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about trustap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trustap.com directly at https://trustap.com.