TrustQore's website receives just 1,113 monthly visits, yet generates $16.8M in revenue. This isn't a traffic problem—it's a signal. Their audience isn't browsing; they're referred. The 52% organic traffic comes from hyper-specific searches like 'principal setters in trusts' (440 monthly volume), indicating high-intent, professional users. This is B2B2C wealth management where the end-client rarely visits the site, but the trustees, lawyers, and family offices do.

Here's the counterintuitive story: TrustQore's growth isn't measured in website traffic or user acquisition. It's measured in trust assets under administration. With 80 employees generating $16.8M in revenue, that's $210K per employee—exceptional for a service business. Their 'growth story' headline suggests they're scaling deliberately, likely through institutional partnerships rather than direct-to-consumer marketing. The absence of funding data implies they're bootstrapped or profitable, which in wealth management is a massive competitive advantage.