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trycaviar.com

4 technologies
VerifiedVisit531.0K/mo$119M3474 Tech25 Leads
Deep Dive

Caviar's Last Stand: A $119M Gamble

How a niche luxury food delivery service fights for survival against Amazon and DoorDash

In the brutal arena of food delivery, where giants like DoorDash and Uber Eats devour market share, Caviar is a fascinating anomaly. With just 347 employees and $119M in revenue, it isn't trying to win the mass market—it's defending the premium end of the battlefield against a $15M funding war chest.

531K
monthly visits
52%
organic search
44%
direct traffic
174K
backlinks

"Caviar isn't playing the volume game; it's playing the margin game, targeting the 3% of users who search for 'caviar' specifically."

The Niche vs. The Noise

The keyword data tells a stark story. While competitors battle for 'food delivery' (millions of searches), Caviar dominates a hyper-specific niche. With 131,790 monthly searches for 'caviar' and only 3,210 for 'caviar delivery,' the company has effectively cornered the luxury segment. This isn't a bug; it's the strategy. They own the intent, not the volume.

The Trust Paradox

Here lies the company's biggest vulnerability. A Trustpilot rating of 1.2/5 from 144 reviews is a red flag that screams operational friction. In an industry where delivery reliability is paramount, this score suggests a disconnect between the premium promise and the courier reality. For a service charging premium fees, this is a dangerous gap to close.

The traffic split reveals a brand that is both discoverable and loyal. With 52% organic traffic and 44% direct, Caviar has built a brand that users seek out intentionally. This is rare in food delivery, where most traffic is driven by app installs and aggressive paid marketing. The 174,881 backlinks indicate a strong SEO moat, likely built on content and partnerships that generic delivery apps ignore.

  • Niche Dominance: Owns the 'caviar' search term with 131K+ monthly volume
  • Premium Positioning: Avoids the race-to-the-bottom pricing wars of mass delivery
  • Brand Loyalty: High direct traffic suggests a dedicated user base despite low Trustpilot scores
Doesn't compete on price or volume
Commands a high-margin luxury niche
Suffers from severe reputation issues (1.2/5 stars)
Strong organic search visibility
Limited funding ($15M) compared to unicorn competitors
High-intent traffic with low acquisition costs

The Luxury Gamble

Caviar's survival depends on whether the ultra-premium delivery market is a sustainable niche or a shrinking pie. With Amazon and DoorDash circling, their $15M war chest feels dangerously thin.

What tech stack does Trycaviar use?

5 detected
Cloud & Hosting1
CSS Frameworks1
Tracking & Analytics1
C
Cloudflare

How much traffic does Trycaviar get?

Traffic & Engagement

666.8K
Monthly Visits
-15.0%
3.0
Pages/Visit
4:53
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+49%
446.3K
Oct 2025
Oct
784.0K
Nov 2025
Nov
666.8K
Dec 2025
Dec

Rankings

#68,735
Global Rank
#15,787
United States Rank
Food and Beverages
Category

Backlinks & Authority

174.9K
Backlinks
5.2K
Ref. Domains
44
Authority Score
Low
Penalty Risk
Backlinks Trend-2%
177.6K
Jul 2025
Jul
177.7K
Aug 2025
Aug
177.7K
Sep 2025
Sep
176.4K
Oct 2025
Oct
176.5K
Nov 2025
Nov
174.9K
Dec 2025
Dec

Search Traffic

Organic
54.0K

Top Organic Keywords

#2caviar
165,000 vol25.9%
#1caviar delivery
4,400 vol6.7%
#1caviar food delivery
1,600 vol2.4%
#1cavier
12,100 vol1.9%
#1trycaviar
1,000 vol1.5%

Where is Trycaviar's audience located?

🇺🇸United States99.7%
🇵🇭Philippines0.1%
🇨🇦Canada0.0%
🇰🇷South Korea0.0%
🇬🇧United Kingdom0.0%

Device Distribution

Desktop16.4%
Mobile83.6%

What keywords does Trycaviar rank for?

5 keywords
1caviar131.8K vol$0.66
2caviar delivery3.2K vol$3.63
3caviar food delivery1.3K vol$4.85
4trycaviar360 vol$2.96
5sarku japan th avenues260 vol

How is Trycaviar's SEO?

Meta Tags

title16 chars

Just a moment...

languageEN-US

H1 Tags

h1www.trycaviar.com

What is Trycaviar's revenue?

$119M
Annual Revenue
347
0%
Employees
$343K
Revenue/Employee
$15M
Total Funding
San Francisco, United States
Headquarters

Who works at Trycaviar?

Loading leads...

What do customers think of Trycaviar?

Trycaviar

Trycaviar

1.2
144 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/24/2014

Contact Information

Address:
US

Reviews (20)

Filter by rating:
M M
7/18/2022
🇺🇸 United States1 reviewsOrganicUnverified
Hidden service fee of 15% but…

They charge service fee of 15% but claims the delivery fee is $2.

Suga Bayee
10/9/2021
🇺🇸 United States1 reviewsOrganicUnverified
I'm giving two stars because they…

I'm giving two stars because they delivered it and , but I asked for the cookies I ordered to be left at the door and for them to ring the door bell , I never got a text from them or a ring at my door , I waited and waited then I checked my email it was asking me to rate my experience so I figured they must have left it at and not rang it. Never again using them. By the way the delivery isnt free theres extra fees look closely next time they slip it in there

Mandy Eck
5/2/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 7/1/2024
Avoid at all costs!

The absolute worst! An expensive item was out of stock and they did not deliver. Instead of automatically providing a refund, I had to chase them for two months. When I was finally able to talk to someone, they said it had been too long to get a refund, so I then filed a complaint with the BBB. It took them OVER A YEAR to respond!

Bob Williams
7/13/2024
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 7/12/2024
Sms spam

Sms spam. I have never reached out or requested anything from this company. I am sure there are more reputable companies to to business with.

Mi Li
8/28/2023
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 8/25/2023
Refund: Extremely difficult to none at all

4 pizzas and delivered stacked on their sides instead of flat...completely ruined and inedible. I was asked to upload pictures and wait for Special Review team in 3 hours. I contacted DD now for the 6th time. Waiting for an $80 refund. I have been hung up on, disconnected via chat several times, told someone would call me resolve in 3 hours, 1 hour, 24 hours, 3 hours, and now we are almost 48 hours and they told me another 24 hours for a resolution. edit* 72 hours later I was told I will only receive a $15 store credit. Caviar was reputable but after being purchased by Doordash I will never spend money with them again.

Frequently Asked Questions about Trycaviar

What is Trycaviar's Revenue?
Trycaviar generates approximately $119M in annual revenue. With 347 employees, that's $342,900 per employee. The company has raised $15M in total funding.
How fast is Trycaviar growing?
Trycaviar has declined by 15.0% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Trycaviar?
When visiting Trycaviar, visitors view an average of 3.0 pages per visit, and spend around 4:53 on the site, and the bounce rate is 47.4%.
How do people find Trycaviar?
612.8K people (92%) visit Trycaviar directly. 54.0K (8%) find them through organic search.
Who uses Trycaviar?
Trycaviar's top market is United States with 664.7K visitors (99.7%). Philippines is 2nd with 343 (0.1%). Canada is 3rd with 279 (0.0%).
What technologies does Trycaviar use?
Trycaviar uses 4 technologies across their website including Security, Cloud & Hosting, CSS Frameworks. Key technologies include HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Who are Trycaviar's competitors?
Trycaviar's main competitors include DoorDash. These companies operate in similar markets and compete for the same customer base.
What do customers think of Trycaviar?
Trycaviar has a Trustpilot score of 1.2 out of 5 (1 stars) based on 144 customer reviews.

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Contact Information

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About trycaviar.com

Company Overview

trycaviar.com
Website
food_and_drink
Industry
#84,906
Global Rank
531.0K
Monthly Visitors
4
Technologies
25+
Employees

Contact trycaviar.com

Phone Numbers

Technology Stack

trycaviar.com uses 4 technologies across their website including HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.

Security

HSTS, Cloudflare Turnstile

Cloud & Hosting

Cloudflare

CSS Frameworks

Tailwind CSS

Traffic & Audience

531.0K
Monthly Visits
26%
Bounce Rate
3.3
Pages/Visit
2:38
Avg. Duration

trycaviar.com receives approximately 531.0K monthly visitors and ranks #84,906 globally. The website has a bounce rate of 26% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:38 on the site.

The majority of trycaviar.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is trycaviar.com?
trycaviar.com is a website that you can visit at https://trycaviar.com. Use TechList.ai to discover the technologies, analytics, and company information about trycaviar.com.
What technologies does trycaviar.com use?
trycaviar.com uses 4 technologies including HSTS, Cloudflare Turnstile, Cloudflare. View the full tech stack analysis above.
How popular is trycaviar.com?
trycaviar.com receives approximately 531.0K monthly visitors and ranks #84,906 globally.

Related Searches

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This page provides publicly available information about trycaviar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trycaviar.com directly at https://trycaviar.com.