Google is no longer the only search engine that matters. As ChatGPT, Perplexity, and Copilot become the primary interfaces for information, a brand's visibility in traditional SEO is becoming irrelevant. Enter Profound: a startup built to ensure your brand gets mentioned in the AI-generated answers that actually matter.

"The war for attention has moved from the search results page to the LLM's final answer. Profound is arming brands for that fight."

The company's tech stack—built on Next.js and heavily instrumented with PostHog and Google Analytics—reveals a data-obsessed culture. They aren't just guessing what works in AI search; they are measuring it. The integration of Priority Hints and Lazy Loading shows a commitment to performance, a critical factor for both user experience and the speed at which LLMs can process and cite their content.

• Capturing the 'Zero-Click' Market: Profound isn't fighting the decline of organic search; they are monetizing it.
• Lean Efficiency: Generating $3.2M in revenue with only 20 employees indicates a highly scalable product offering.
• Brand Dominance: 30% of traffic comes from organic search, but the high direct traffic share suggests they are becoming the default destination for AI SEO.