While global investors watch Airbnb's every move, Tujia has been building a parallel universe in China—securing $755M in funding to become the undisputed leader in domestic vacation rentals. This isn't just another clone; it's a data-driven powerhouse that turned a simple insight into a $2.5M revenue machine with just 14 employees.

"Tujia proves that in China's travel market, owning the domestic traveler beats chasing international tourists every time."

The platform's traffic composition tells another story of strength. With 71% direct traffic and only 25% from organic search, Tujia has achieved brand dominance that most travel sites dream of. Users don't discover Tujia—they seek it out. This is the hallmark of a category leader, not a challenger.

• Built for Chinese domestic travelers first, international expansion second
• Capital-efficient model: $755M funding with only $2.5M revenue suggests aggressive market capture strategy
• Tech stack optimized for speed and mobile-first experience (Swiper, Vue.js, Bootstrap)
• Direct traffic dominance (71%) indicates strong brand recall and repeat usage