tula.co
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TulaCo: The Quiet Giant in Startup Execution
A $24M dev shop with a 153-person team building the backbone of the tech ecosystem
In a market saturated with flashy SaaS tools and AI hype, TulaCo operates in the trenches of actual software creation. This isn't a platform—it's a precision engineering firm for startups that need to ship, not just talk.
"TulaCo isn't chasing vanity metrics—they're building the infrastructure that powers startups you've never heard of but will soon use daily."
The Invisible Engine Room
With just 548 monthly visits, TulaCo's website traffic is microscopic compared to its revenue scale. This reveals a critical insight: they're a referral-driven, relationship-based firm. Their 42% direct traffic suggests founders and CTOs come back to them repeatedly, not through SEO funnels. They're not selling to the masses—they're the secret weapon for funded startups that need to scale engineering teams fast without the hiring overhead.
The Anti-Platform Playbook
While competitors build self-service platforms, TulaCo doubles down on human expertise. Their top keywords reveal the strategy: 'dedicated development team' (490 monthly searches) and 'is devops and dedicated development team the same' (60 searches). They're not just selling code—they're selling embedded engineering culture. The 'twinbox marketplace' (370 searches) and 'stylerow' (130 searches) suggest they're building custom marketplaces and e-commerce solutions, not generic apps.
The leadership team composition tells a story of technical depth over marketing flash. Alex Pronin (Chief Software Architect), Vitaly Kuleshov, and Julia Marchenko (Project Managers) anchor the technical side, while Lars Heimsath (Head Growth) handles expansion. This isn't a sales-first consultancy—it's engineering-led execution. The absence of a 'Head of Marketing' in their key people list speaks volumes about their priorities.
- They solve the 'dedicated team' pain point for early-stage startups
- Custom marketplace and e-commerce specialization (Twinbox, Stylerow)
- Technical leadership dominates over sales roles
- Referral-driven growth model with minimal marketing spend
- Full-stack capability from MVP to scale
The Unsexy Truth About Building Tech
TulaCo wins because they solve the hardest problem in tech: finding reliable engineers who can actually ship. Their low web presence isn't a bug—it's a feature. They're too busy building for clients to build for themselves.
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https://a.storyblok.com/f/126061/2400x1256/caedf464dc/tulaco-homepage.png
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TulaCo: Build, Launch, and Scale Successful Applications
TulaCo is a software development company that helps startups and innovative companies build applications, launch startups, and scale tech teams.
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About tula.co
TulaCo is a software development company that helps startups and innovative companies build applications, launch startups, and scale tech teams.
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Technology Stack
tula.co uses 15 technologies across their website including Google Fonts, Storyblok, Amazon Web Services, AWS CloudFront, and more.
Fonts
Google Fonts
CMS
Storyblok
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, Open Graph, PWA
Traffic & Audience
tula.co receives approximately 548 monthly visitors and ranks #7,082,474 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:16 on the site.
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