tulum.com
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Tulum.com: The SEO Gold Mine That Failed to Scale
A 33-person team is making $6M on a premium domain, but the opportunity is massive
Tulum.com is a masterclass in the power of a premium domain name. With just 33 employees and $6M in revenue, they've captured a slice of the billion-dollar Mexico tourism market by owning the most valuable digital real estate in the region. But with only 7,500 monthly visitors, this asset is vastly underutilized.
"They're sitting on a digital gold mine with a 138,000 monthly search volume for 'tulum'—yet capturing less than 0.01% of that demand."
The Organic Search Paradox
The numbers tell a fascinating story: 33% of traffic comes from organic search, but their keyword strategy reveals a glaring weakness. They rank for basic terms like 'tulum' (138K volume) and 'tulum mexico' (26K volume), but miss the long-tail opportunity. The fact that typos like 'tulume' and 'tolum' appear in their top keywords suggests they're not even capturing the full intent for their own brand.
The Direct Traffic Advantage
With 44% direct traffic (3,300 monthly visitors typing the URL directly), Tulum.com enjoys an unfair advantage. This is the kind of brand equity that can't be bought—it's earned through the sheer power of a category-defining domain. Compare this to the 33% organic search, and you realize their true moat isn't SEO, it's the domain itself.
The tech stack reveals a modern but conservative approach: jQuery, Tailwind CSS, Bootstrap, and Ant Design coexist—a sign of either legacy code or a team that prioritizes function over elegance. Google Analytics and Tag Manager are table stakes, but the lack of advanced tracking tools suggests they're not optimizing aggressively for conversion.
- Premium domain asset with near-zero acquisition cost (likely registered in early 2000s)
- 33-person team implies $182K revenue per employee—healthy for a travel aggregator
- 84.1% of traffic from undefined country (likely US) vs 14% from Mexico—misaligned with destination
- No social profiles or Trustpilot presence suggests minimal brand marketing investment
The $100M Question
With the right product strategy, Tulum.com could 10x its current valuation. The domain alone is worth millions, but execution is everything.
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Open Graph Image
https://www.tulum.com/wp-content/themes/serpent/fb_screenshot.png
Meta Tags
Tulum - Discover Hotels, Resorts & Fun Things to Do
You'll love Tulum Mexico. Get the BEST deals on hotels, all inclusive resorts, condo rentals and fun things to do in Tulum on the only Tulum.com
Tulum.com
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About tulum.com
You'll love Tulum Mexico. Get the BEST deals on hotels, all inclusive resorts, condo rentals and fun things to do in Tulum on the only Tulum.com
Company Overview
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Technology Stack
tulum.com uses 13 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
Google Ads
Traffic & Audience
tulum.com receives approximately 7.5K monthly visitors and ranks #2,868,299 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:10 on the site.
The majority of tulum.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tulum.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tulum.com directly at https://tulum.com.