tunedglobal.com
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Tuned Global: The B2B Music Infrastructure Play
How a 43-person team is quietly powering the backend of commercial music streaming
While consumer music apps grab headlines, Tuned Global is building the invisible plumbing for B2B music integration. They don't sell music to listeners—they sell the entire infrastructure to companies that need to embed music into their own platforms.
"They're not competing with Spotify—they're powering the platforms that compete with Spotify."
The Enterprise Playbook
With only 43 employees generating $3.5M in revenue, Tuned Global operates at a $81K revenue-per-employee ratio—solid for a B2B services company. The 55% direct traffic suggests they've built strong enterprise relationships where clients come directly to their domain, not through SEO. This is classic enterprise SaaS behavior: fewer, larger clients with high touch.
The SEO Paradox
Despite ranking for niche terms like 'music ingestion' (190 monthly searches) and 'white label music streaming' (140 searches), organic search only drives 30% of traffic. The real signal? 'Tuned Global' itself drives 420 monthly searches. This indicates a brand-first strategy where prospects search for them by name after hearing about them through partnerships, not discovery searches. It's a mature company with an established niche.
Their tech stack reveals a pragmatic, modern approach: Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy compatibility, and Swiper/Slick for carousels. They're using Google Analytics and LinkedIn Insight Tag for tracking—standard enterprise tools. The presence of 'Lazy Loading' suggests they're optimizing for performance, crucial when handling music ingestion at scale.
- API-first architecture for music ingestion and delivery
- White-label streaming platform for B2B partners
- Global licensing network integration (hence 'Global' in name)
- Analytics and data-driven insights for commercial clients
- SOC2 and ISO27001 certified security (enterprise requirement)
The Quiet Infrastructure Winner
In a world obsessed with consumer apps, Tuned Global is building the rails for the next generation of music-enabled platforms—proving that boring B2B infrastructure can be just as valuable as flashy consumer products.
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Cloud Platform for Commercial Music Integration & Streaming Projects | Tuned Global
Simplify your music & streaming projects with our data-driven platform offering APIs, licensing, analytics, & a robust backend to boost growth.
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About tunedglobal.com
Simplify your music & streaming projects with our data-driven platform offering APIs, licensing, analytics, & a robust backend to boost growth.
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Technology Stack
tunedglobal.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, and more.
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Font Awesome, Google Fonts
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HSTS
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Contentful
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cdnjs, jsDelivr
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Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
tunedglobal.com receives approximately 13.2K monthly visitors and ranks #1,839,431 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:48 on the site.
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