tunein.com
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TuneIn: The Audio Aggregator That Won
How 100,000+ stations and 170M in funding created a legacy audio giant
While Spotify battles Apple for your playlist, TuneIn quietly dominates a different universe: the messy, fragmented world of live audio. They've aggregated over 100,000 radio stations, news feeds, and sports broadcasts into one app, proving that aggregation beats creation when you own the infrastructure.
"TuneIn didn't invent audio streaming—they just aggregated everything else until they became the utility layer for live sound."
The Power of Direct Traffic
With 58% direct traffic and 27.5M backlinks, TuneIn has achieved what most streaming services dream of: brand recognition that bypasses search engines entirely. Users type 'tunein.com' directly into their browsers—a moat built over years of being the default radio app on millions of devices.
The Funding-to-Revenue Gap
Here's the red flag: $171.6M in funding to generate $41.6M in revenue. That's a 4.1x revenue multiple on capital—terrible by modern SaaS standards. TuneIn is playing a different game: infrastructure plays. They're not chasing VC-style growth; they're building a utility that scales with minimal marginal cost.
The Trustpilot score tells a brutal story: 1.4/5 stars. But this isn't a product failure—it's a business model clash. TuneIn aggregates content they don't control, so when a station goes dark or an ad plays wrong, they take the heat. Their real customers aren't listeners; they're the advertisers and partners who pay for access to those 3 million monthly ears.
- The 'tunein' brand searches (44K/month) dwarf 'tune in' (9.6K)—they've owned the category name
- Top keyword 'wsqk' (34.7K/month) reveals their secret: hyper-local station aggregation
- 58% direct traffic proves they're a habit, not a discovery tool
TuneIn is infrastructure, not entertainment
They've aggregated the internet's live audio layer—unsexy, defensible, and quietly profitable. In a world of content wars, they chose aggregation.
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Meta Tags
TuneIn | Free Internet Radio | Live News, Sports, Music, Audiobooks, and Podcasts
Listen to free internet radio, news, sports, music, audiobooks, and podcasts. Stream live CNN, FOX News Radio, and MS NOW. Plus 100,000 AM/FM radio stations featuring music, news, and local sports talk.
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Reviews (20)
A friend told me to try it
A friend told me to try it. OK. Ads. Ads. Ads. The same "Classic Rock" songs I can hear turning on the radio. The reason I gave it 3 stars is I found Christmas Holiday Classical. Amazing Classical Christmas music. judging on how many people have had their credit cards scammed, I'm not paying for it. But I'm getting great ideas for classical holiday music. Their rock stations (IMHO) stink.
TuneIn Company Details
I'm talking about the Company Details near the top of the Reviews page for TuneIn. The address is reported as "Townsend Street 139, 94107, San Francisco, Canada". I don't think that address exists. The address that shows below a search is: 139 Townsend St, San Francisco, CA 94107, United States. It doesn't appear to be anyone's address. CA stands for California in the States. The confusion may occur because CA in Canada stands for Canada in a postal code.
uninstalled - ads ads ads then 29 second ad
ads ads ads then 29 second ad
TuneIn became a political weapon that…
TuneIn became a political weapon that spreads hateful advertising. I was shocked to hear their recent “adds” so I’m deleting and not using this app again and will advise same to others. There should have known that this isn’t gonna benefit their business. Bad management!
Now you first have to listen to 5 minutes of ads
Fifteen years ago, tunein.com was the greatest streaming radio app, but now it requires 5 minutes of listening to loud commercials before you're able to hear any broadcast---and even longer when their ads mindlessly repeat end to end. If you stop listening in order to do something else, this 5-minute cycle starts again. Who has that kind of time to waste? Now I eliminate the tunein.com middle-man and listen instantly to live streams from channels online.
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About tunein.com
Listen to free internet radio, news, sports, music, audiobooks, and podcasts. Stream live CNN, FOX News Radio, and MS NOW. Plus 100,000 AM/FM radio stations featuring music, news, and local sports talk.
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Technology Stack
tunein.com uses 18 technologies across their website including HSTS, reCAPTCHA, Sentry, PHP, and more.
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HSTS, reCAPTCHA
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PHP
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Traffic & Audience
tunein.com receives approximately 3.1M monthly visitors and ranks #21,359 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:27 on the site.
The majority of tunein.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tunein.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tunein.com directly at https://tunein.com.