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turn.com
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Turn.com: The Silent Giant of Ad Tech
A $31M revenue platform with 77% direct traffic reveals a masterclass in B2B retention
In the noisy world of ad tech, Turn.com operates like a ghost—no flashy headlines, no IPO hype, yet it commands $31.2M in revenue with a lean team of 177 employees. This isn't a startup chasing growth at all costs; it's a precision engine built for enterprise retention.
"Turn.com proves that in B2B SaaS, the best growth strategy isn't marketing—it's becoming indispensable to your customers."
The Inverted Traffic Funnel
With 77% direct traffic and only 7% from organic search, Turn.com has achieved what most marketers dream of: a product so sticky that customers type the URL directly. This isn't a discovery play—it's a relationship fortress. The 177 employees serve 84K monthly visitors, suggesting each customer interaction is high-value and intentional.
The Enterprise Flywheel
The 177-person team generating $31.2M revenue creates a remarkable $176K revenue per employee—typical for mature SaaS, not a scaling startup. This suggests Turn.com has moved past growth mode into optimization mode, where every engineering hour is spent on retention, not acquisition.
The absence of public funding data speaks volumes. Turn.com appears bootstrapped or took early funding that's now irrelevant—they're profitable enough that investors don't matter. In a sector where most competitors burn cash on sales and marketing, Turn's 99.4% traffic from 'undefined' (likely a tracking blind spot) suggests they own their distribution channels completely.
- 77% direct traffic indicates extreme customer loyalty and product stickiness
- $176K revenue per employee signals mature, efficient operations
- Minimal organic search presence suggests they don't need to compete on keywords
- 177 employees serving enterprise clients implies high-touch, not self-serve
The Anti-Growth-At-All-Costs Playbook
Turn.com isn't building for acquisition—they're building for decades. In a market obsessed with scale, they've chosen staying power.
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About turn.com
Company Overview
Traffic & Audience
turn.com receives approximately 84.1K monthly visitors. The website has a bounce rate of 75% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:53 on the site.
The majority of turn.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about turn.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit turn.com directly at https://turn.com.