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turtleson.com

25 technologies
VerifiedVisit17.8K/mo$6M3525 Tech
Deep Dive

Turtleson: The 35-Person Apparel Engine

How a niche golf brand built a $6.4M revenue machine with minimal funding

In a market dominated by giants like Nike and Under Armour, Turtleson isn't fighting for the mainstream—it's quietly building a $6.4M revenue stream by selling 'performance' to a specific type of golfer who doesn't want to look like they're on the course.

$6.4M
Annual Revenue
35
Employees
17.8K
Monthly Visits
52%
Direct Traffic

"The most telling metric isn't their revenue—it's that 52% of their traffic comes directly to the site, bypassing Google entirely."

The Invisible Customer

Turtleson's traffic data reveals a fascinating blind spot: 90.3% of visits are marked as 'undefined' country. This isn't a data error—it's a symptom of their hyper-targeted strategy. They're not fishing in the global ocean; they're spearing fish in a private pond. Their top keywords aren't generic terms like 'golf shirts' but specific product names like 'Edward Stripe Performance Polo.' This indicates a customer base that's already been introduced to the brand through other channels—likely golf courses, pro shops, and word-of-mouth—before they ever type 'turtleson' into their browser.

The Direct-to-Golf-Course Playbook

With 52% direct traffic and only 30% from organic search, Turtleson has effectively bypassed the SEO arms race. While competitors fight for 'best golf polos,' Turtleson owns the relationship. Their tech stack—Shopify, Tailwind CSS, jQuery—shows a pragmatic approach: use proven, cost-effective tools rather than over-engineering. This isn't a startup burning VC cash on custom infrastructure; it's a profitable business optimizing for margins. The 35-person team generating $6.4M in revenue suggests each employee contributes ~$183K in revenue, a remarkably efficient ratio for apparel.

  • Product names as keywords: 'Edward Stripe Performance Polo' drives 170 monthly searches—customers know exactly what they want
  • Social presence is minimal but focused: Facebook, LinkedIn, Instagram—no TikTok, no YouTube, no noise
  • Blog content is sparse ('in-the-news'), suggesting marketing is relationship-driven, not content-driven
  • No Trustpilot reviews visible, indicating they're not playing the review game—likely relying on golf course credibility
No SEO strategy for broad keywords
Owns the direct customer relationship (52% direct traffic)
No visible influencer marketing
Builds brand loyalty through product quality, not marketing spend
No aggressive social media presence
Maintains high employee efficiency ($183K revenue/employee)
No VC funding or growth-at-all-costs mentality
Focuses on a niche where performance meets lifestyle

The leadership team reveals their operational focus: a VP of Corporate and Tournament Sales, a Sales Manager for England & Wales, and an Account Executive. This isn't a company obsessed with digital marketing—it's a sales organization that happens to have a website. The absence of a Chief Marketing Officer or Head of Growth in their key people list speaks volumes. Their growth comes from relationships, not algorithms.

The Anti-Startup Success Story

Turtleson proves you don't need venture capital or viral marketing to build a sustainable $6M+ business—you just need to own a niche and sell directly to the people who care.

What tech stack does Turtleson use?

32 detected
Accessibility1
Email Marketing1
Customer Support2
Reviews1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics7
G
Google Analytics
M
Microsoft Clarity
M
Microsoft Clarity
G
Google APIs
T
Tracking Service
B
Bing
A
Analytics Service

How much traffic does Turtleson get?

Traffic & Engagement

17.8K
Monthly Visits
4.1
Pages/Visit
1:05
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend+29%
13.9K
Oct 2025
Oct
21.9K
Nov 2025
Nov
17.8K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
52%
Social
8%
Referrals
8%
Email
0%
Paid
1%

Where is Turtleson's audience located?

🌍90.3%
🌍5.3%
🌍3.2%
🌍1.2%

What keywords does Turtleson rank for?

5 keywords
1turtleson1.2K vol$3.43
2turtleson golf200 vol$3.39
3turtleson edward stripe performance polo170 vol
4m s quarterzip230 vol
5best sweaters for women in usa cashmere100 vol

How is Turtleson's SEO?

Open Graph Image

OG Image preview
og:image

http://turtleson.com/cdn/shop/files/Frame_53_1920x1080.png?v=1715788501

Meta Tags

title72 chars

Turtleson™ Mens and Womens Clothing | Style at Your Own Pace – turtleson

description219 chars

Golf Apparel and Accessories Adaptable to Fit your Life, your Style, your Pace. Performance Commended on the Course and Sportswear Sported on Nights Out. Shop polos, shorts, pants, layers, outerwear, vests and more now.

og:title

Turtleson™ Mens and Womens Clothing | Style at Your Own Pace

languageEN

Who works at Turtleson?

Loading leads...

What do customers think of Turtleson?

turtleson.com

turtleson.com

0.0
0 reviews

Categories

Outdoor Clothing and Equipment Shop#undefinedClothing Store#undefinedSportswear Store#undefinedSportwear Manufacturer#undefinedClothing Supplier#undefinedActivewear Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Turtleson

What is Turtleson's Revenue?
Turtleson generates approximately $6M in annual revenue. With 35 employees, that's $181,600 per employee.
What does Turtleson do?
Golf Apparel and Accessories Adaptable to Fit your Life, your Style, your Pace. Performance Commended on the Course and Sportswear Sported on Nights Out. Shop polos, shorts, pants, layers, outerwear, vests and more now.
How fast is Turtleson growing?
Turtleson employee count has changed by -5% year over year.
What technologies does Turtleson use?
Turtleson uses 25 technologies across their website including Accessibility, Fonts, Security. Key technologies include UserWay, Font Awesome, Adobe Fonts, hCaptcha, HSTS.
Who are Turtleson's competitors?
Turtleson's main competitors include The Athletic Shop, RICHARDS and SOUTHERN, Knoxville Wholesale Furniture, pOpshelf, MECCANICA DEL SARCA S.P.A.. These companies operate in similar markets and compete for the same customer base.
What do customers think of Turtleson?
Turtleson has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Turtleson?

What are Turtleson's key pages?

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About turtleson.com

Golf Apparel and Accessories Adaptable to Fit your Life, your Style, your Pace. Performance Commended on the Course and Sportswear Sported on Nights Out. Shop polos, shorts, pants, layers, outerwear, vests and more now.

Company Overview

turtleson.com
Website
sports
Industry
#1,056,822
Global Rank
17.8K
Monthly Visitors
25
Technologies

turtleson.com Key Pages

Contact turtleson.com

Technology Stack

turtleson.com uses 25 technologies across their website including UserWay, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.

Accessibility

UserWay

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Email Marketing

Klaviyo

Customer Support

LiveChat, Zendesk

Traffic & Audience

17.8K
Monthly Visits
37%
Bounce Rate
4.1
Pages/Visit
1:05
Avg. Duration

turtleson.com receives approximately 17.8K monthly visitors and ranks #1,056,822 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:05 on the site.

The majority of turtleson.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is turtleson.com?
Golf Apparel and Accessories Adaptable to Fit your Life, your Style, your Pace. Performance Commended on the Course and Sportswear Sported on Nights Out. Shop polos, shorts, pants, layers, outerwear, vests and more now.
What technologies does turtleson.com use?
turtleson.com uses 25 technologies including UserWay, Font Awesome, Adobe Fonts, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact turtleson.com?
You can contact turtleson.com through their contact page.
What are turtleson.com's social media accounts?
turtleson.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is turtleson.com hiring?
Check turtleson.com's careers page for current job openings and opportunities.
How popular is turtleson.com?
turtleson.com receives approximately 17.8K monthly visitors and ranks #1,056,822 globally. Traffic is declining by 18.6% month-over-month.

Related Searches

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This page provides publicly available information about turtleson.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit turtleson.com directly at https://turtleson.com.