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Tutorfair: The £15M EdTech Ghost Town
How a UK tutoring marketplace built on AWS generates zero organic traffic
Tutorfair.com is the digital ghost in the UK's £2 billion private tutoring market—a company with 96 employees and $15.4M in revenue that somehow manages to generate exactly zero monthly visits. While competitors like Superprof (whose domain they ironically redirect to) dominate search, Tutorfair exists in a vacuum of invisibility.
"A £15M revenue company with zero organic traffic isn't scaling—it's surviving on legacy contracts and institutional relationships that don't require a website."
The Infrastructure Paradox
Tutorfair runs on AWS with CloudFront and HSTS—enterprise-grade infrastructure for a business that doesn't attract visitors. Their tech stack suggests serious investment in security and scalability, yet their digital presence is a black hole. This isn't a startup that grew organically; it's an institution that built a website because it felt necessary, not because it drove growth.
The B2B Trojan Horse
With 96 employees and $15.4M in revenue, Tutorfair likely operates as a B2B service provider rather than a consumer marketplace. They probably service schools, councils, and educational institutions directly—clients who don't search for 'tutoring services' on Google. This explains the Trustpilot score of 2.5/5: institutional customers have different expectations than parents booking tutors.
The most telling detail? Their domain title shows 'superprof.co.uk'—a redirect or technical misconfiguration that suggests either a failed rebranding attempt or a deliberate SEO strategy to piggyback on a competitor's name. Either way, it's a red flag for anyone evaluating their market position.
- Revenue appears stable but growth is capped by B2B sales cycles
- Trustpilot score indicates operational friction with individual customers
- Zero web traffic suggests they've abandoned direct-to-consumer acquisition
- Infrastructure investment contradicts digital strategy—likely legacy systems
The Invisible EdTech Giant
Tutorfair proves that in education, institutional contracts trump digital presence. For founders, this is a masterclass in choosing your market: serve parents who search online, or schools that write RFPs. Tutorfair chose the latter—and built a £15M business that Google can't see.
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superprof.co.uk
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Reviews (20)
Excellent tutoring service
Excellent tutoring service. As a tutor for more than 3 years with them, I have found many good students. They respect and support their tutors at any stage of the lessons. I recommend Tutorfair to students and other tutors. It is a professional reliable service overall.
Maths buster
The Maths buster class has helped me make sense of some of the more tricky concepts in foundation and higher tier Gcse. The teacher Mark and his assistant work super hard to give much needed help to their students.
Really good tutor
Really good tutor. A good maths class.
Fantastic maths with mark at tutorfair
Fantastic maths with mark. Easy to follow teaching . Super encouraging made me enjoy studying and thats a first!! Well done Mark you made it fun. Thank you
My son really enjoys these weekly…
My son really enjoys these weekly lessons with Mark. The lesson is so organised by Asher who sends out the reminders, the sheets, the links, then the answers, I cannot praise the organisation highly enough. Mark makes the lessons easy to understand and I genuinely think that my son looks forward to his lessons on line with Mark!!!
Hello Joanna, Thanks so much for your kind words - we're so glad that we can help and that your son is enjoying the lessons! Asher
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About tutorfair.com
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Technology Stack
tutorfair.com uses 3 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront.
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HSTS
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Amazon Web Services, AWS CloudFront
Traffic & Audience
tutorfair.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about tutorfair.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tutorfair.com directly at https://tutorfair.com.