tvnz.co.nz
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TVNZ: New Zealand's Streaming Behemoth
How a state broadcaster outmaneuvered global giants with 4.2M monthly visits
While Netflix fights for global dominance, TVNZ+ has quietly built an unassailable fortress in New Zealand. With 4.2 million monthly visits and revenue of $330.6M, this isn't just a broadcaster—it's the country's de facto streaming standard.
"59% direct traffic proves TVNZ isn't competing with Netflix—it's the default."
The Moat is Real
TVNZ's dominance is reflected in search behavior. 'tvnz' alone commands 170,350 monthly searches, while 'tvnz on demand' adds another 74,170. The rebrand to TVNZ+ hasn't derailed momentum—'tvnz plus' is already at 9,610 searches. This is brand equity that money can't buy. When users type 'tvnz' into their browser, they're not shopping alternatives—they're going home.
Infrastructure at Scale
With 1,152 employees and AWS CloudFront under the hood, TVNZ operates at enterprise scale. Their tech stack—Tailwind CSS, Vite, PWA—shows a modern, agile engineering culture. The site loads fast, scales well, and delivers content efficiently. This isn't legacy tech duct-taped together; it's a platform built to handle millions of concurrent users during prime-time news or a major sporting event.
The real story is in the traffic composition. 35% organic search might seem low until you realize 59% is direct. That's the signature of a brand that has transcended platform status to become infrastructure. Kiwis don't search for 'where to watch news'; they just go to TVNZ. This is the kind of market position that makes investors drool and competitors despair.
- Local dominance: 91.3% traffic from New Zealand creates an unbreachable home-field advantage
- Multi-platform strategy: From TikTok (@tvnz.official) to YouTube, they meet audiences where they live
- Content breadth: News, sport, movies, and live TV create multiple engagement loops
The Unsexy Billion-Dollar Playbook
Win your home market completely, then monetize the hell out of it
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Traffic & Engagement
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https://play-images-prod-ctf.tech.tvnz.co.nz/api/v1/web/image/6MEZhMvxRNKVnOMZBcNnfN/72bb87955d1dae0e170e962a04833b07/SocialShareTile.png.72bb87955d1dae0e170e962a04833b07.jpg
Meta Tags
Watch Shows, News, Sport, Movies & Live TV | TVNZ+
Watch free movies, TV shows, news, sport & live TV online. Enjoy local, international and popular entertainment. Stream to your smart TV, game console, PC, Mac, mobile, tablet.
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About tvnz.co.nz
Watch free movies, TV shows, news, sport & live TV online. Enjoy local, international and popular entertainment. Stream to your smart TV, game console, PC, Mac, mobile, tablet.
Company Overview
tvnz.co.nz Social Media
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Technology Stack
tvnz.co.nz uses 11 technologies across their website including Okta, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, and more.
Authentication
Okta
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight
Performance
Priority Hints
Web Standards
Twitter Cards, PWA
Build Tools
Vite
Traffic & Audience
tvnz.co.nz receives approximately 4.3M monthly visitors and ranks #14,842 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:37 on the site.
The majority of tvnz.co.nz's traffic comes from undefined, undefined, .
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This page provides publicly available information about tvnz.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tvnz.co.nz directly at https://tvnz.co.nz.