tysers.com
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Tysers: The Insurance Broker You Haven't Heard Of
A $300M revenue giant hiding in plain sight with 969 employees
In a world obsessed with fintech unicorns and insurtech disruptors, Tysers operates silently as a 200-year-old insurance broker generating nearly $300M in revenue. Yet, with only 14,500 monthly website visitors, they reveal a fundamental truth about B2B finance: the most valuable businesses don't always have the loudest digital presence.
"Their 46% direct traffic proves they're not building a brand online—they're maintaining relationships offline that translate to digital."
The Relationship Economy
Tysers' traffic profile tells a story of old-school relationship capital. With 46% direct traffic (nearly matching organic at 40%), this isn't a digital-first startup. This is a century-old broker where clients type 'tysers.com' directly into their browser because their broker sent them there. The 2% global rank (#1.7M) is misleading—it's a B2B giant in a niche where deals happen through phone calls, not clicks.
Geographic Ambiguity
The data reveals a fascinating blind spot: 'undefined' accounts for 67.4% of traffic. This isn't a bug—it's a feature of global insurance broking. Tysers operates across jurisdictions where privacy and regulatory complexity obscure digital footprints. When you're placing marine insurance in Singapore and P&I coverage in London, your analytics reflect the reality of cross-border finance: fragmented, opaque, and deliberately vague.
The keyword strategy reveals their playbook. 'Tysers insurance' (500 monthly searches) leads, but 'tysers online insurance' (240) and 'tysers p&i report 2025' (210) show they're not just a brand—they're a content destination. The P&I report specifically signals deep industry authority in shipping and maritime insurance, a notoriously complex niche where expertise trumps marketing spend.
- 969 employees generating $308K revenue per head—efficient for insurance broking
- 210 monthly searches for 'tysers p&i report 2025' shows thought leadership in maritime insurance
- 3.1/5 Trustpilot rating from only 2 reviews suggests minimal focus on public reputation management
- Tech stack includes jQuery and Bootstrap—legacy systems prioritized over bleeding-edge UX
The Anti-Startup Success Story
Proof that in B2B insurance, relationships > clicks, and expertise > virality
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Open Graph Image
https://www.tysers.com/wp-content/uploads/2020/02/tysers-article-no-image.jpg
Meta Tags
Insurance Brokers & Cover - Tysers Insurance Brokers
Homepage
Tysers Insurance Brokers are a leading independent international insurance broker based in London, providing insurance for over 200 years.
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Tysers
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Reviews (2)
Tysers are good - Simon is brilliant!
I've been using Tysers for years and they have been good with renewal and general guidance. I have to highlight that the service got even better when Simon started managing our account and has really stood out with his efficiency, quick responses and polite manner. I would recommend this broker.
This is a very disappointing…
You need Bectu public liability. Not this long. This is a very disappointing development with what was once a good company. The office clearly do not know what they are doing. They keep asking the same questions about my proof of identity which I have sent in in many formats, passport driving license and national insurance number. They still are not getting it. I’ve been insured with them for 20 years. They have had name changes. They are now telling me they have not cared up to now about my identity. But the government have told them to be more sensible and they can’t handle it. I cannot be insured with a company that do not know how to deal with the admin or order their office properly. This submission to failing to carry out their duty in the past is very disappointing and making me work harder to get their job done is not acceptable and I will no longer be insured with them. Customer car is now customer don’t care department.
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About tysers.com
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tysers.com Social Media
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Technology Stack
tysers.com uses 12 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, PWA
UI Libraries
Ant Design
Traffic & Audience
tysers.com receives approximately 14.5K monthly visitors and ranks #1,711,867 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:42 on the site.
The majority of tysers.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tysers.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tysers.com directly at https://tysers.com.