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The Invisible Giant in Corporate Wellness
How Ulliance quietly commands a $20M revenue with a 30-year legacy in Employee Assistance Programs
In an era obsessed with digital disruption, Ulliance proves that the most resilient businesses are often the quietest. Operating with the steady rhythm of a legacy provider, they've built a $20M revenue engine on a foundation that tech startups often overlook: deep, clinical experience.
"They aren't selling software; they're selling stability. In the volatile EAP market, that's their moat."
The Traffic Paradox
With only 6,080 monthly visits, Ulliance defies the 'growth at all costs' playbook. Yet, 47% of their traffic is direct—a staggering ratio that indicates high brand recall and client loyalty. Their top organic keywords reveal a bifurcated intent: 'us eap vendors' (400 volume) suggests B2B procurement, while 'fomo meaning' (59k volume) hints at broader wellness content strategies they likely deploy to capture wider attention.
The Human Stack
Unlike VC-backed startups stacking tech for tech's sake, Ulliance's tech stack (jQuery, Bootstrap, Core-js) is utilitarian. It’s built to serve a clinical workforce of 100 professionals, not to dazzle investors. The presence of 'Goober' and 'Tailwind' alongside legacy tools suggests a pragmatic approach: modernize where it counts, keep stability where it matters.
The leadership team, led by President Kent Sharkey and CFO Angela Barr, reflects this operational maturity. With Darin Miller heading Clinical Operations, the company prioritizes clinical rigor over marketing flash. This structure explains why their search volume for 'ulliance eap' is specific and low-volume—they rely on direct sales and established contracts rather than inbound marketing noise.
- Revenue-per-employee ratio is exceptionally high (~$200k/employee), indicating a lean, high-value service model.
- Traffic is hyper-localized (97.6% in undefined region, likely US-centric), minimizing acquisition costs.
- Keywords like 'what could i redefine what fomo to be' suggest they are capturing thought leadership searches, not just transactional queries.
The Quiet Giant Strategy
Ulliance isn't building a unicorn; they're building a fortress. For investors and founders, the lesson is clear: in B2B services, longevity and clinical credibility often outperform rapid scaling.
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Ulliance - Human Resource Management Solutions
Employees bring more to work than just their lunches. Keep them focused & productive with well-being programs backed by 30 years' of Ulliance experience.
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About ulliance.com
Employees bring more to work than just their lunches. Keep them focused & productive with well-being programs backed by 30 years' of Ulliance experience.
Company Overview
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Technology Stack
ulliance.com uses 23 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
ulliance.com receives approximately 6.1K monthly visitors and ranks #3,359,847 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.
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