ulmart.ru
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Ulmart.ru: A Data Anomaly
When a $286M tech retailer pivots to sports betting, the numbers tell a confusing story.
The domain ulmart.ru was once a titan of Russian e-commerce, a $286.7M behemoth in computers and electronics. Today, it redirects to 'Сравни спорт'—a betting comparison site. This isn't a pivot; it's a digital ghost haunting a new business model.
"A company with 902 employees and nearly $300M in revenue doesn't just vanish from the web—unless the infrastructure has been completely cannibalized."
The User Void
The data reveals a stark contradiction. With 902 employees on the payroll, ulmart.ru currently records 0 monthly visits. This suggests a massive operational disconnect between the corporate structure and its digital footprint. Either the traffic data is severely underreported, or the 'employees' are legacy holdovers from a company that has effectively ceased active trading.
The Technical Pivot
The site runs on a modern Next.js stack with Tailwind CSS and PWA capabilities—technologies typically chosen for high-velocity user engagement. Yet, the content is purely informational betting news. This stack is over-engineered for a simple blog, implying that the underlying codebase was repurposed from Ulmart's original high-traffic e-commerce platform.
The presence of contact emails like [email protected] and [email protected] confirms the backend integration with third-party betting operators. The brand 'Сравни спорт' (Compare Sports) acts as an affiliate aggregator, a far cry from selling electronics. It raises the question: is this a strategic monetization of dormant domain authority, or a shell operation?
- Domain Authority Transfer: Leveraging the old Ulmart domain for SEO value in a new niche.
- Tech Stack Reuse: Next.js and Cloudflare suggest the original infrastructure is still powering the site.
- Zero Traffic Paradox: A massive revenue entity with zero measurable web traffic creates a data black hole.
The Zombie Domain Hypothesis
Ulmart.ru looks like a classic case of asset stripping followed by a domain repurposing play. The revenue and employee numbers are likely historical artifacts, while the current site operates as a low-touch affiliate engine. For investors, this is a cautionary tale: never trust the top-line numbers without checking the digital pulse.
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Open Graph Image
https://s91588.cdn.ngenix.net/bookmakers-frontend/logo_sport/Logo_Sport.png
Meta Tags
Сравни спорт - новости спорта, всё о ставках на спорт, лучшие букмекеры
Сравни спорт – ваш надежный источник актуальных новостей из мира спорта, экспертных прогнозов и аналитики для ставок. Узнайте всё о лучших букмекерах, их коэффициентах и акциях.
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Юлмарт ulmart.ru
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Activity & Engagement
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Reviews (3)
Старый приятный магазин
Старый приятный магазин, который за последние годы отлично расширил ассортимент.
Поменяли юр лицо
Поменяли юр лицо. По гарантийным обязательствам отвечать отказываются и говорят, что покупали вы не у них, вот и шлите все претензии почтой старому юр лицу. Так же видел людей, которым не выдали оплаченные до нового года заказа, а не выдели по той же причине. Оплачивали и покупали, по их мнению вы не у них, а у ооо "юлмарт рск", а они сейчас ооо"юлплейс".
Кто то украл бонусы, юлмарт забивает на это
Столкнулся с проблемой. В общем ситуация следующая: Купил подарочный сертификат, зарегистрировал его в личном кабинете и провел по нему 1 заказ и забыл на время. Сегодня возникла необходимость новой покупки, но денег на нем уже нет, а списаны они были за несколько дней после моего заказа, с адресом доставки в Ростов-на-Дону, где я ни разу не был. 2226 рублей просто так были украдены и израсходованы. Просил их разобраться в чем дело, писал в обратную связь, звонил - бестолку, ни одного обратного письма или звонка с разъяснениями. КОРОЧЕ, ЕСЛИ ХОЧЕШЬ ЧТО ТО КУПИТЬ - КУПИ НЕ В ЮЛМАРТЕ!
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About ulmart.ru
Сравни спорт – ваш надежный источник актуальных новостей из мира спорта, экспертных прогнозов и аналитики для ставок. Узнайте всё о лучших букмекерах, их коэффициентах и акциях.
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Technology Stack
ulmart.ru uses 12 technologies across their website including Google Fonts, Okta, Webflow, and more.
Fonts
Google Fonts
Authentication
Okta
CMS
Webflow
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
ulmart.ru receives approximately 0 monthly visitors and ranks #2,018,597 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about ulmart.ru. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ulmart.ru directly at https://ulmart.ru.