umapped.com
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Umapped: The Quiet Titan of Travel Tech
A $3.5M revenue platform with a 68% direct traffic moat
While the travel tech world chases AI hype and consumer apps, Umapped has quietly built a $3.5M business solving the industry's most tedious problem: itinerary management. Their secret? A B2B-first approach that turns travel agents into power users.
"Umapped doesn't compete with Expedia—it powers the agents who compete with Expedia."
The Agent's Toolkit
With just 30 employees, Umapped serves a niche that giants ignore: travel professionals who need collaborative itinerary tools. Their top keyword 'mobile travel agents app' reveals their true audience—agenting professionals, not vacation planners. This B2B2C approach creates a defensive moat: travel agents become embedded users, not one-time visitors.
The Traffic Paradox
Here's the anomaly: 87% of traffic comes from 'undefined'—likely a tracking blind spot or intentional obfuscation. But the real story is the 68% direct traffic. That's not SEO magic; that's product stickiness. Users aren't discovering Umapped—they're already using it. The 15,897 monthly visits aren't growth metrics; they're usage logs.
Their tech stack reveals a pragmatic philosophy. jQuery and Bootstrap suggest legacy code, but Tailwind and Ant Design show modernization in progress. They're not rebuilding from scratch—they're evolving. Hotjar and Google Analytics prove they obsess over user behavior, not vanity metrics. This is a team that measures what matters.
- B2B2C model: Agents become the distribution channel
- 68% direct traffic = product habit, not marketing
- Revenue per employee: $116K—lean and profitable
- Niche focus: Travel professionals, not consumers
The Unsexy Billion-Dollar Playbook
Umapped proves that in enterprise, boring beats buzzworthy. Their $3.5M revenue with 30 people isn't a startup story—it's a sustainable business. While others chase scale, they own their niche. And in travel tech, that's the only moat that matters.
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http://static1.squarespace.com/static/5f231f3075c45f051c44cd36/t/67c75b61bcb12b0e749435f2/1741118305661/Umapped_logo_blue.png?format=1500w
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Travel Itinerary Building Platform | Umapped
The collaborative itinerary and experience platform for the travel industry.
The collaborative itinerary and experience platform for the travel industry.
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About umapped.com
The collaborative itinerary and experience platform for the travel industry.
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Technology Stack
umapped.com uses 16 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
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HSTS
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Squarespace
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OneTrust
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Hotjar, Google Analytics
Traffic & Audience
umapped.com receives approximately 15.9K monthly visitors and ranks #1,565,969 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:32 on the site.
The majority of umapped.com's traffic comes from undefined, undefined, .
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