unimed.co.nz
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UniMed: The Workplace Health Insurer That Scaled on Trust
How a 78-person NZ team built a $17M business on direct traffic and brand loyalty
While most health insurers fight for eyeballs through aggressive SEO, UniMed quietly dominates New Zealand's workplace health market with a strategy that feels almost antiquated: trust. With 43% of its traffic coming directly to their portal, they've built a moat that tech-first competitors can't replicate.
"UniMed isn't chasing growth hacks—they're winning by being the boring, reliable choice for NZ employers."
The Silent Moat of Direct Traffic
With 36,030 monthly visits and 43% coming directly (versus only 40% from organic search), UniMed's traffic profile reveals a mature, referral-driven business. Their top keyword isn't a generic insurance term—it's simply 'unimed' (144,400 monthly searches). This isn't SEO success; it's brand dominance. Employers search for them by name because they're already the trusted provider.
The $17M Revenue Per Employee Metric
At $17.2M revenue with 78 employees, UniMed generates ~$220K per employee. This efficiency ratio suggests a lean, tech-enabled operation despite their traditional positioning. Their tech stack—jQuery, Tailwind, Bootstrap, and PWA capabilities—shows they're modernizing incrementally rather than rebuilding from scratch. This is the playbook of a mature company optimizing, not a startup disrupting.
The Trustpilot score of 2.7/5 from just 6 reviews is telling. In insurance, where complaints are common, this isn't a crisis—it's reality. UniMed's model targets employers, not direct consumers. Their real product is reliability and simplicity for HR departments, not a perfect digital experience for end users. This B2B2C structure creates a different satisfaction metric than pure-play D2C insurers.
- Top 3K in global rank with 97% traffic from New Zealand—hyper-local focus
- Parent Boost Visa Health Insurance appears in their keywords, showing expansion into immigration-linked products
- Key leadership includes Head of Technology (John McPherson) and Head of Business Intelligence (Peter Gunn)—indicating data-driven decision making
The Anti-Growth-Hack Success Story
In an era of digital disruption, UniMed proves that boring, reliable B2B insurance can still win—especially when you own the employer relationship. Their 43% direct traffic isn't a bug; it's the product of decades of trust-building in New Zealand's corporate sector.
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5 keywordsHow is Unimed's SEO?
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https://unimed.co.nz/assets/UniMed-Logos/UniMed-Logo-Colour-RGB__FillWzEyMDAsNjI4XQ.png
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Workplace Medical Health Insurance Provider - UniMed, NZ » UniMed
Workplace health plans to suit all lifestyles and budgets. Our workplace health insurance cover includes personalised well-being and care services.
Workplace Medical Health Insurance Provider - UniMed, NZ
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UniMed
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Reviews (5)
PPTA affiliated, Unimed has helped keep my medical, dental and molemap costs down.
I belong to the PPTA union. As part of PPTA membership years ago I could join Unimed. The first ten years, I didn't claim. However once my premiums started going up, I made sure that I did. I get half back from the doctor, osteo, the molemap etc and $250 a year on glasses and dental. It is commonsense to join if you are eligible. Thankyou Unimed.
What customer service?
Cumulatively I have spent over three hours (and counting...) today waiting in a phone queue just to speak to a representative (I have been next in the queue for over an hour of this latest call). Poorly designed user interface and seem to have a very small team on the phones with no option for a call back.
Unreasonable price increases!!!
We have received the new pricing for 2025 and our premiums have gone from $450/month to just over $700/month!!! Why? Ridiculous increase. How can you justify this?
Ripoff and Shameful
We’ve just received an email from Unimed informing us that our premiums are increasing from $486 to an outrageous $774 per month — for just two people. This isn’t a price adjustment; it’s extortion, plain and simple. Unimed was once a trusted name in health insurance — a company I stood by for over 30 years. Sadly, those days are gone. The decline has been staggering. The staff are unhelpful, often rude, and either ignore enquiries or respond with dismissive, delayed replies. It’s clear that customer care is no longer a priority. I urge anyone facing these obscene premium hikes to lodge a formal complaint with the Insurance and Financial Services Ombudsman. The more pressure we apply, the more scrutiny Unimed will face — and they deserve every bit of it.
Unimed is a Rip off
Been with Unimed since 2014 and my Policy covers hospital and specialist, I have had and constant increase of about 10 to 15% every year which I can understand BUT 2025 I have just had a 66% increase which takes me to $10000 a year, just insane, well done Unimed pricing loyal members out of health insurance
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About unimed.co.nz
Workplace health plans to suit all lifestyles and budgets. Our workplace health insurance cover includes personalised well-being and care services.
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unimed.co.nz Social Media
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Technology Stack
unimed.co.nz uses 17 technologies across their website including Font Awesome, Google Fonts, DoubleClick Floodlight, LinkedIn Insight Tag, Lucky Orange, Clarity, and more.
Fonts
Font Awesome, Google Fonts
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Lucky Orange, Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
UI Libraries
Ant Design
Traffic & Audience
unimed.co.nz receives approximately 36.0K monthly visitors and ranks #630,069 globally. The website has a bounce rate of 18% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 1:24 on the site.
The majority of unimed.co.nz's traffic comes from undefined, undefined, .
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This page provides publicly available information about unimed.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit unimed.co.nz directly at https://unimed.co.nz.