In a world of dropshippers and offshore factories, Unionwear is an anomaly. This isn't a brand chasing viral trends—it's a manufacturing fortress built on 23 employees, 30 years of craftsmanship, and a stubborn commitment to American soil. While competitors race to the bottom on price, Unionwear races to the top on value.

"Their 50% direct traffic isn't a metric—it's a moat. These aren't browsers; they're believers."

The tech stack tells a story of pragmatism, not flash. jQuery, Bootstrap, and Google Analytics—tools that work, not tools that trend. No Shopify, no fancy headless CMS. This is a website built for function over fashion, much like their products. The 50% direct traffic is the crown jewel; it means their customers don't need Google to find them. They've become a destination, not a discovery.

• The 23-person team generates $160K+ revenue per employee—exceptional for manufacturing
• 50% direct traffic indicates strong brand loyalty and repeat business
• Long-tail keyword strategy targets high-intent B2B buyers
• Union-made in USA isn't a marketing gimmick—it's their entire value proposition