Unisender positions itself as a straightforward email marketing service, but its traffic tells a radically different story. With nearly 2 million monthly visitors, this is a platform that has cracked the code on user acquisition—but not in the way you'd expect.

"The #1 keyword driving traffic to an email marketing platform isn't 'email marketing'—it's 'download YouTube videos.'"

The company's 101 employees generate $144,554 per employee—solid efficiency for an email service provider. Yet their Trustpilot rating of 2/5 from just 16 reviews suggests either a small user base willing to complain or a product that frustrates its niche audience. The contrast between massive traffic and minimal review volume is telling.

• Product Designer German Kotik leads a team that prioritizes visual email builders over complex automation
• Tech stack shows modern approach: Tailwind CSS, PWA support, lazy loading for performance
• 1,500 free emails as a hook—generous for the market, but likely targeting SMBs in their core region