unruly.co
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Unruly's Quiet Dominance in Ad Tech
How a mid-sized player monetizes the messy CTV landscape
In the chaotic world of Connected TV advertising, where fragmentation is the enemy and data is king, Unruly (now Nexxen) operates with surgical precision. They've built a $50M revenue engine by solving a problem most platforms ignore: the disconnect between buyer intent and seller inventory.
"Unruly isn't chasing scale—they're engineering precision in a market that rewards volume over value."
The Buyer-Seller Paradox
With only 181 employees generating nearly $50M in revenue, Unruly achieves remarkable efficiency. Their platform bridges DSP and SSP functionality, creating a closed loop where data from buyers directly informs seller inventory optimization. This isn't just ad tech—it's an ecosystem where both sides win without the typical friction.
Traffic Signals
The traffic profile reveals a sophisticated audience: 50% direct traffic suggests brand loyalty, while 32% organic search indicates they're capturing intent-driven queries. The top keyword 'unruly' (14K monthly searches) shows strong brand recognition, but more telling is the long-tail query 'in ctv what is a pod breack and a pot slot'—proof they're attracting practitioners who need technical education, not just buyers.
Their tech stack—jQuery, Tailwind, Bootstrap—might seem conventional, but it's ruthlessly efficient. They're not chasing bleeding-edge frameworks; they're building stable infrastructure for a complex ad ecosystem. The presence of Lazy Loading and Priority Hints shows they care about performance in a space where milliseconds cost dollars.
- Revenue per employee: ~$275K (exceptional for ad tech)
- Direct traffic dominance signals established market position
- Technical keyword capture indicates bottom-funnel engagement
- Unified DSP/SSP architecture eliminates traditional silos
The Unruly Blueprint
In a market obsessed with unicorn valuations, Unruly proves that focused execution on a specific problem—CTV fragmentation—can build a sustainable, profitable business without needing to be everything to everyone.
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https://nexxen.com/wp-content/uploads/2023/12/Nexxen-Launches-TV-Viewership-Audiences-832-×-600-px.png
Meta Tags
Nexxen
Nexxen is the flexible advertising platform that unifies data across our DSP, SSP, and AI to deliver stronger performance for buyers and better monetization for sellers.
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About unruly.co
Nexxen is the flexible advertising platform that unifies data across our DSP, SSP, and AI to deliver stronger performance for buyers and better monetization for sellers.
Company Overview
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Technology Stack
unruly.co uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
Microsoft Ads, Google Ads
Traffic & Audience
unruly.co receives approximately 16.8K monthly visitors and ranks #1,665,060 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:07 on the site.
The majority of unruly.co's traffic comes from undefined, undefined, .
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