untappd.com
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Untappd: The Unsung Analytics Powerhouse
How a beer check-in app quietly built a $12.5M data empire
While everyone chases AI hype, Untappd mastered a simpler, more powerful data play: turning 10M+ beer drinkers into the world's most valuable beverage analytics engine. They're not a SaaS unicorn—they're a $12.5M revenue machine built on genuine community.
"They don't sell beer—they sell the data about who drinks it, when, and why."
The Community Flywheel
Untappd's genius isn't in building a social network—it's in weaponizing one. Every beer check-in is a data point: location, time, preference, rating. With 89 employees serving a massive user base, they've achieved a 140K revenue-per-employee ratio that rivals pure SaaS companies. This isn't just social—it's surveillance with a smile.
The Analytics Play
Industry: 'Analytics' isn't a misclassification—it's their identity. While competitors like BeerAdvocate faded, Untappd became the data backbone for breweries, distributors, and retailers. They're not competing with Yelp or Instagram; they're the Nielsen of craft beer, selling insights to the exact businesses that need them most.
The tech stack reveals their priorities: Cloudflare for security, Amazon S3 for scalable data storage, and Progressive Web App (PWA) technology for cross-platform reach. They're not building native apps—they're building data pipelines. Tailwind CSS and Bootstrap suggest a lean frontend team focused on speed over flash. Every choice screams 'data-first, experience-second.'
- Revenue-per-employee of $140K—exceptional for a consumer app
- Trustpilot rating of 2.5/5 suggests user experience friction, but revenue proves B2B value
- 89 employees is the 'sweet spot'—big enough for enterprise sales, small enough to stay agile
- PWA technology choice indicates mobile-first but platform-agnostic strategy
The Real Product Isn't the App—It's the Data
Untappd proves you don't need 100M users to build a $12.5M business. You need 10M engaged ones and a clear B2B monetization path. For founders: stop chasing vanity metrics. Find your data moat and sell the insights, not the software.
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Reviews (6)
No way to speak to customer service
No way to speak to customer service. They rely on email and it can take over a week to resolve issues. They obviously know this is an issue since they removed themselves from google reviews. looking for alternative
New webshop in NL, avoid!
So the Dutch Untappd has a relatively new webshop which runs through Dare to Drink Different. Now they had the wrong contents listed of a couple of boxes that I ordered (ofc the good ones weren't in) so I called them about it and they told me not to worry and they would fix it. One week later, nothing and I called, they'd get back. Another week later I called and they offered me a 15% discount for my next order. Not amused! They baited me with false info and then expect me to order more? That's not what I expected when I was told 'not to worry about, we will fix it.' I then asked if I could just send everything back, but after calling about 2 more times cuz they just don't call back I'm done. Never again and please do yourself a favor, stay away!
ALERT!
They refuse to delete your personal data and have shared / sold it to a large number of organisations which WILL track / target you. 'We and our partners access personal data on devices that access and use the Untappd app and/or our website. The information collected includes: IP address and browser type Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign Device operating system and other technical facts The city, state/province, and country from which you access our website Pages visited and content viewed, stored, and purchased Information or text entered Links and buttons clicked URLs visited before and after you use our services Below is a list of the partners that may have had interest and access to the personal data that you provided to our site.. Aarki Adacado Technologies Inc. (DBA Adacado) ADARA MEDIA UNLIMITED ADEX Adform Adikteev Adludio Ltd. AdMaxim Inc. Admedo admetrics GmbH Adobe Audience Manager, Adobe Experience Platform AdTriba advolution.control affilinet Akamai Amobee Inc. Analights AppLovin Corp. AudienceProject Aps Aunica Bannerflow AB Batch Media BDSK Handels GmbH & Co. KG BeeswaxIO Corporation Blis Media Limited Booking.com C3 Metrics Cablato Celtra, Inc. Centro Cint AB Cloudflare Commanders Act Criteo SA CUBED Delta Projects AB Demandbase DENTSU Dentsu Aegis Network Digiseg ApS DMA Institute DoubleVerify Inc. Dstillery Dynata LLC EASYmedia GmbH ebuilders Effiliation / Effinity emetriq GmbH Ensighten Epsilon Essens Evidon Exactag GmbH Exponential Interactive, Inc d/b/a VDX.tv Facebook Flashtalking, Inc. Fractional Media Fusio by S4M Google and Google Advertising Products GP One GmbH gskinner Haensel AMS GmbH Havas Media France - DBi hurra.com IBM Ignition One Index Exchange, Inc. Infectious Media Integral Ad Science, Inc. intelliAd IPONWEB GmbH Jivox Corporation Kochava Inc. LifeStreet Corporation Liftoff Mobile, Inc. Localsensor B.V. Lotame Solutions, inc Macromill group mainADV Srl Manage.com Marketing Science Consulting Group, Inc. McCann Discipline LTD MediaMath, Inc. MindTake Research GmbH Mobile Professionals BV Mobitrans MSI-ACI Navegg Neodata Group srl NEORY GmbH Netflix Netquest NEURAL.ONE NeuStar, Inc. NextRoll, Inc. numberly OneTag Limited Online Solution OpenX Optomaton Platform161 B.V. Protected Media LTD Publicis Media GmbH PubMatic, Inc. PulsePoint Quantcast International Limited Rackspace Rakuten Marketing LLC Relay42 Netherlands B.V. remerge GmbH Resonate RevJet RhythmOne DBA Unruly Group Ltd Roku Advertising Services Roq.ad Inc. RTB House S.A. Scene Stealer Limited Scoota Seenthis AB Semasio GmbH SFR Sift Media, Inc'
Spammers
I used this app for years and was frustrated that they are the type of company that re-adds you to their junk mail list periodically without your consent. A year after deleting my account, I was put back on their mailing list and am unable to unsubscribe (email unsubscribe links are clearly just for legal decoration). Support told me I was successfully removed from all of their lists by their developers... then I received another email the following day. Other sources indicate this is hardly a unique problem to me. This company willfully spams.
Only interested in selling you tools…
Only interested in selling you tools that you don't need ... as soon as you aren't going to spend money with them, they drop you like a fly and wont help you change the false advertising they display of your business. Avoid. No honour.
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About untappd.com
Company Overview
Technology Stack
untappd.com uses 7 technologies across their website including Amazon S3, Cloudflare, Lazy Loading, Twitter Cards, PWA, and more.
Cloud & Hosting
Amazon S3, Cloudflare
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
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