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Unyoked: The $1.7M Off-Grid Escape
How 12 people built a 5-star escape hatch from the digital world
In a world obsessed with hyper-connectivity, Unyoked is selling the ultimate luxury: disconnection. They're not just booking cabins; they're architecting an antidote to burnout, and the market is paying a premium for it.
"Unyoked isn't in the hospitality business; they're in the scarcity business of silence."
The Digital Nomad's Antidote
With 144,574 monthly visits and 51% coming from organic search, Unyoked has tapped into a primal need. Their traffic isn't driven by aggressive ads—it's driven by a community desperate for escape. The 4.7/5 Trustpilot score (394 reviews) confirms they aren't just renting land; they're renting peace of mind.
The Lean Machine
Unyoked operates with a terrifying efficiency. 12 employees generating $1.7M in revenue equals roughly $142k per head. This isn't a bloated startup burning cash on perks; it's a precision instrument. Their stack (Tailwind, Stripe, HubSpot) suggests a focus on rapid deployment and conversion over vanity features.
The brand's unique position is its curation over commoditization. By focusing on 'wilderness' rather than luxury resorts, they bypass the Airbnb race to the bottom. Their top keywords—'unyoked cabins' and 'best weekend getaways'—show high intent. They aren't competing for generic 'cabins'; they own the specific desire for a curated off-grid experience.
- Niche Domination: They ignore the global travel market to own the specific 'weekend escape' in AU/UK/NZ.
- Frictionless Tech: The use of Stripe and Afterpay suggests a checkout flow optimized for impulse bookings.
- Brand Moat: The 'Unyoked' name is distinct, memorable, and trademarkable—unlike generic competitors.
The Verdict: A Masterclass in Niche SaaS-ification
Unyoked proves that the most scalable businesses often solve the most human problems—silence, nature, and a break from the noise.
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Find An Unyoked Location | Unyoked
Book off-grid wilderness cabins in Australia, the United Kingdom and New Zealand.
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unyoked.co
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Reviews (20)
Everything I needed was there and it…
Everything I needed was there and it was so beautifully designed for comfort and serenity. It was a wonderful private oasis in the bush land and so peaceful.
Truly Unyoked
The whole experience was amazing. The cabin was thoughtfully designed and very well equipped with everything one needed. An opportunity for the mind, body and surrounding to reconnect . The air was so fresh!
It’s a must!
It’s a must!! Had the most relaxing birthday. I was worried about going in the middle of summer but it was fine and we didn’t even use the aircon!
A wonderful reset for mind and body.
A wonderful reset for mind and body. I'm so glad to have found this company! Off I went on my own to Rex, not half an hour from where I live but could have been hours away. The cabin is cute and well-stocked, and the advice for how to unplug and unwind is welcome. I would love to see the cabin at different times of the year to experience the seasons - I had sunshine, frost, rain, gloom, the lot - but I had my thermals and yellow wellies and was well-prepared for it! Sadness on the final morning drinking coffee outside and watching the squirrels, ducks and deer and listening to the bird calls, realising that I did in fact have to re-emerge into civilisation. The Unyoked team were also responsive and friendly when I needed to get in touch with them. Highly recommend.
Stunning setting no matter the weather!
The Max cabin/location is simply stunning. The cabin itself is really well thought out and included everything you could think of needing. A couple of options for making fresh coffee, delicious teas, any pot/pan/utensil you may need, a picnic set up and some relaxing books/games if you need entertainment beyond watching the sheep, listening to the creek or just existing in nature. The setting itself is so special, I couldn’t have asked for more. A hammock in the shade next to a stream is the perfect place for reading and daydreaming, the native forest surrounding is stunning, the sheep and cows provide a comical opportunity to ‘people watch’, and the outdoor bath just tops it all off. I had a mixture of sunshine, overcast and thunder and lightning so I can safely vouch for Max no matter the weather! My only regret is not booking another night, I’ll be back one day to remedy this. My tip would be to read ‘The Consolations of Philosophy’ if it is there on your visit - I’m sure it was intentional, but it is the most perfect book to read in a setting such as this. Thank you for sharing this slice of heaven!
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About unyoked.co
Book off-grid wilderness cabins in Australia, the United Kingdom and New Zealand.
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Technology Stack
unyoked.co uses 12 technologies across their website including Google Maps, Google Fonts, OneTrust, and more.
Maps
Google Maps
Fonts
Google Fonts
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight
E-commerce & Payments
Afterpay, Stripe
Traffic & Audience
unyoked.co receives approximately 144.6K monthly visitors and ranks #224,064 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:06 on the site.
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